5 Key Elements to Consider in Model Ecommerce Photography

Woman with brightly blazer posing

In the rapidly growing world of e-commerce, having high-quality product images is essential to standing out from the competition and attracting potential customers. We specialise in providing top-notch e-commerce photography services that can help elevate your online store and drive sales. From fashion to electronics, high-quality model e-commerce photography can showcase your products in the best light, enhance your brand’s image, and boost sales.

What sets Cliik Studios apart from other photography studios?

Cliik Studios goes above and beyond to ensure that every client is satisfied with the final results. Their attention to detail and commitment to excellence set them apart from other photography studios. Whether you’re looking for clean and simple product shots or more creative and artistic images, Cliik Studios can deliver exactly what you need.

Here are five key elements to keep in mind:

1. Lighting

Lighting is perhaps the most critical element in model ecommerce photography. It can make or break a photograph, significantly affecting the final outcome. Proper lighting enhances the product’s details, texture, and colour, making it look more appealing to potential buyers. Our model e-commerce photography services at Cliik Studios will captivate your customers and boost your sales. Our experienced photographers have a keen eye for detail and specialise in creating visually appealing product photos that drive conversions.

Natural vs. artificial lighting

  • Natural Lighting: Using natural light can produce soft and flattering images, especially for lifestyle shots. It’s ideal for outdoor shoots or locations with ample sunlight. However, natural lighting can be unpredictable and may require additional equipment to control shadows and highlights.
  • Artificial Lighting: Studio lighting offers greater control and consistency. It allows you to manipulate the intensity, direction, and colour of light to achieve the desired effect. Common setups include softboxes, ring lights, and strobe lights, which help create even lighting and eliminate harsh shadows.

Lighting Techniques

  • Three-Point Lighting: This technique involves three light sources: the key light, the fill light, and the backlight. The key light is the primary source; the fill light reduces shadows; and the backlight separates the model from the background, adding depth to the image.
  • Rembrandt Lighting: Named after the Dutch painter, this technique creates a small triangle of light on the shadowed side of the face. It adds drama and dimension to the image and is often used in fashion photography.

2. Background and Set Design

The background and set design play a significant role in model e-commerce photography. They should complement the product and not distract from it. The right background can enhance the product’s features and help convey the brand’s story.

Types of Backgrounds

  • Plain Backgrounds: A solid colour background, such as white, black, or grey, keeps the focus on the product. White backgrounds are popular in e-commerce as they create a clean, professional look and are easy to edit.
  • Lifestyle Backgrounds: These settings show the product in use, providing context to the customer. For example, a model wearing a dress in a stylish living room or a park can give buyers an idea of how it looks in a real-world setting.

Set design tips

  • Consistency: Maintain a consistent style throughout your product images. This creates a cohesive look for your brand and makes your website visually appealing.
  • Minimalism: Avoid cluttered backgrounds that can distract from the product. A minimalist approach ensures that the product remains the focal point.
  • Props: Use props that complement and enhance the product. For example, jewellery can be photographed with elegant boxes or stands that highlight its features without overshadowing them.

3. Model Selection and Posing

The choice of model and their pose can significantly impact how customers perceive your product. The right model can bring your product to life, making it more relatable and desirable.

Model Selection

  • Brand Fit: Choose models that align with your brand’s image and target audience. For example, a youthful, trendy brand may prefer young, energetic models, while a luxury brand may opt for sophisticated, elegant individuals.
  • Diversity: Representing a diverse range of models in terms of age, ethnicity, and body type can appeal to a broader audience and reflect inclusivity.

Posing Tips

  • Natural Poses: Encourage models to pose naturally and comfortably. Stiff or awkward poses can make the product look less appealing.
  • Highlight Features: Use poses that highlight the key features of the product. For instance, if you’re showcasing a handbag, ensure the model holds it in a way that displays its design and functionality.
  • Movement: Incorporating movement in poses can add dynamism and make the images more engaging. A model walking, twirling, or interacting with the product can create a lively and authentic feel.

Woman presenting new clothes on camera

4. Composition and Angles

Composition and angles are fundamental to creating visually pleasing and effective e-commerce photographs. They determine how the product is presented and can influence the viewer’s perception.

Composition Techniques

  • Rule of Thirds: This classic composition rule involves dividing the image into a 3×3 grid and placing the subject along the grid lines or at their intersections. It creates a balanced and dynamic composition.
  • Leading Lines: Use lines within the image to guide the viewer’s eye towards the product. This could be the model’s gaze, the product’s design lines, or elements in the background.
  • Framing: Use natural frames within the image, such as doorways, windows, or arches, to draw attention to the product and create a sense of depth.


  • Eye Level: Shooting at eye level with the model creates a direct and engaging connection with the viewer.
  • High and Low Angles: Experiment with different angles to showcase the product from various perspectives. High angles can make the model and product appear more dynamic, while low angles can add a sense of power and presence.
  • Close-Ups: Include close-up shots to highlight intricate details and textures. This is particularly important for products like jewellery, accessories, and clothing with unique features.

5. Post-Processing and Editing

Post-processing is the final step in creating high-quality e-commerce photographs. It involves editing the images to enhance their visual appeal and ensure consistency across your product catalogue.

Editing Techniques

  • Colour Correction: Adjust the colours to ensure they accurately represent the product. This includes correcting white balance, saturation, and contrast.
  • Retouching: Retouch the images to remove any imperfections, such as blemishes, stray hairs, or wrinkles in clothing. However, avoid over-editing, as it can make the images look unnatural.
  • Background Removal: For products shot on plain backgrounds, remove any unwanted elements and ensure the background is clean and even.
  • Consistency: Apply the same editing style to all your images to maintain a cohesive look. This includes consistent lighting, colour tones, and cropping.

Tools and software

  • Adobe Photoshop is a powerful tool for detailed editing, retouching, and composing.
  • Adobe Lightroom is ideal for batch processing and applying consistent edits across multiple images.
  • Capture One is known for its advanced colour grading and tethered shooting capabilities.


Model e-commerce photography is a vital component of online retail success. By focusing on the key elements of lighting, background and set design, model selection and posing, composition and angles, and post-processing, you can create compelling images that showcase your products in the best possible light. Cliik Studios can help you showcase your products in the best possible light and drive success for your online business. Don’t settle for mediocre images; choose Cliik Studios for professional e-commerce photography that delivers results. Contact Cliik Studios today to discuss your project and learn more about their services.

Si prega di attivare i Javascript! / Please turn on Javascript!

Javaskripta ko calu karem! / Bitte schalten Sie Javascript!

S'il vous plaît activer Javascript! / Por favor, active Javascript!

Qing dakai JavaScript! / Qing dakai JavaScript!

Пожалуйста включите JavaScript! / Silakan aktifkan Javascript!