There are numerous ecommerce stores catering to millions of people around the globe. A lot of the online stores share common items on their catalogue such as clothing, electronic appliances and so on. And even if you don’t share playing field with the masses, you can still find a lot of other online stores selling the same products and services as you or as you wish to sell.
So, as an online retailer, what exactly can you do differently to attract visitors on your website instead of your competition?
You may offer discounts, but you can do that for a limited period or on a restricted set of products.
The real difference in attracting the eyes of visitors and winning their loyalty is by offering an exclusive, intuitive and simple ecommerce design.
Whether you’re thinking to start your own ecommerce store or trying to figure out why your current one isn’t working, the design of your online store is significant.
It doesn’t matter how much you dig it, if your visitors are bouncing off really quickly then it needs revision asap!
Here are 3 quick tips for ecommerce designs that sell! Let’s get cracking!
- A simple and familiar UI/UX
The first and foremost factor in a really attractive design is the user interface and the user experience. A lot of the newbie businesses overthink and try to stand out from the crowd by adopting complex UIs which backfires almost instantaneously.
The reason is simple…
Nobody has the time!
Online shoppers browse over a hundred websites every day. And most of the online stores offer a similar and familiar UI. So, when you try to be different, any visitor landing on your website may get put off by the newness of the interface.
Remember, sometimes less is more!
So, keep your UI by the industry standard. In fact, if you can find something that can be simple down even more then go for it.
- Showcase trust signals
Another important feature that your website design should include are the trust signals. By trust signals I mean anything and everything that assures your visitors that they are at secure website and their payment details are all safe.
Trust is something which needs to be built but for a stranger who lands on your website to purchase a product or service, it is not easy.
So, adding a lot of security badges and various other logos that resonate with your security measures can really help build that trust.
For example, if your website has SSL certificate then flaunt it where it’s necessary like on your check out page.
A visitor who knows that you have great security will be more relaxed and will have less doubts in making a purchase.
- Branding! Branding! Branding!
Branding is as important as anything to get sales. Create an authentic logo, use visual representation to get the best image out of your online store.
Establish a motto of your store. What you believe in and what do you wish to do for your clients. These ethics should reflect on your website through and through.
The tips mentioned in the piece are enough to get you on the right track of your business. With a simple UI, better showcase of your security and proper branding will result in a better rapport with first time visitors and more likely to get more sales.