Every website owner thinks twice before making any changes to their website. They are scared of the negative consequences which might stop them from attaining their ultimate goals. Imagine yourself in a scenario where you hire a professional designer to make entire chances (after paying huge amount), but you end up with a substantial decline in your conversion rate, Isn’t it frightening. It’s genuine to bear all these concerns into mind before proceeding further. So, if you are new to conversion optimization technique, implement the best practices given in this article. It will help you to kick off a great start with minimal risk and, that’s the key to success.
Remove Unnecessary Form Fields
Adding unnecessary form fields won’t make things easy, in contrary to that, your website visitors feel tiresome since they don’t want to spend much of their time. While designing the form, you must see from a customer perspective as it contributes in drafting form with fields that intents at extracting essential information only. Reducing fields also provide great ease to prospectus who operates your websites into mobile phones. Honestly, it’s quite irritating to fill out a form on a tiny screen that too with a breakneck keyboard.
Coat Your CTA Buttons With Contrasting Colors
Different case studies break down different facts such as red CTA buttons get more clicks than a green one, etc. Your prospectus will easily get converted when they find something that separates you from others. Instead of following using coating your CTA button with standard colors like red or green, it’s worth to use contrasting colors. Before you choose a color, make sure it goes best with your website’s background color. As an additional suggestion, we recommend you to pick a color that is used anywhere on your site.
Avoid Using Automatic Image Sliders
You might be using automatic image sliders to give a cool look to the website, but the majority of conversion experts recommend to get rid of these sliders. They probably become a major obstacle for users when they are trying to explore more around what your site is all about. You can conveniently replace these sliders with static image format which is time-saving as well. It consequently encourages conversion Rate optimisation on your site.
Split Testing Is Crucial
Maybe you are an expert in designing website who have created the best for your business, but A/B testing is a must for constructing a successful/productive website. You can’t read your customer’s mind to presume which format will work the best, it’s better to let your audience decide this. An ideal website includes smoothly accessible CTA buttons, complete information, informative graphics, original client testimonials, and so on. Missing out any of them is like losing a great deal.
Eventually, all these approaches intend to generate better quality leads for your business and uplifts sales margin thereto. More sales equal to the increased profit that defends companies from throwing up sponge and they remain consistent even if there is cutthroat competition.