Digital marketing is referred to promoting or advertising a product or service on the digital platform, which is mainly social media marketing, SEO (search engine optimization), SEM (search in marketing), SMS marketing, and Email marketing.

Digital marketing consists of a variety of options to learn, but selecting the course depends on the individual choice and career paths we are choosing.

Likewise, students who are about to start their career.

Upgrading in career who are already working.

The entrepreneur who is trying to develop his business.


Selecting the courses even depends on the institutions, In India, 1000+ institutes provide digital marketing training. The institution will name their course according to the training they are providing. Some institutes provide internships, placements, and live projects as training for the students.

Digital marketing is not about technology or speeding the interactions, but this is all about creating new strategies and creativity in a digital platform. Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.

if you browse regarding best digital marketing courses, google provides information regarding a few famous and important courses, likewise SEO, social media marketing, and SEM. But these courses don’t cover the vast subject of digital marketing.


The digital marketing course is a broad topic it can’t be covered within the days. Every institution provides different types of courses. Some specialized digital marketing courses are

· Advanced digital marketing course – 3 months

· SEO certification course

· Social media certification course

· SEM certification course

· Email certification course

· Web analytics certification course

· mobile app marketing specialization course

· and many more

These are the major courses that many of the institutions cover during the period of training. Along with this specialization, they also provide extra courses like:

    • Word press
    • Website designing
    • Premier pro
    • Photoshop
    • Illustrator
    • Video making
    • Photo retouching
    • Many more.

These topics are provided by the intuitions based on their selection and requirement for the present market situation. This topic varies in every institution. The courses are for a 3-5 months period of time. During training, the institution provides internships to the students and live projects for practical skills.


Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Google Ads, Google Trend, and Yoast SEO, among many others. In this course, you work with tools worth Rs 3,00,000.


In the present situation, major companies like Amazon, flip kart, prestige, yahoo, etc are mainly looking for SEO specialization. SEO is mainly providing relevant and related information on the topic you search on google. These kinds of information require a large number of details from keyword analysis to providing information to the public.


The first step is to gain some knowledge about digital marketing. You can do this by learning it online for free on sources like YouTube and other websites. All the information will be available on google. Go through the basics and gain information about what is digital marketing.

With just the basic knowledge we cant cover the vast area of digital marketing, consult some of the institutions, and analyze the courses provided in different institutions. As digital marketing is 80% practical knowledge and 20% of theory, one should at least know the basics of the computer. So it will be easier for you during the training period.


Selecting the course as I said involves your taste and preference in selecting a course. In the institution, they will provide 30+ modules and some additional specialization like a premier pro, word press, illustrator, etc.

The additional specialization Is of institution selection of choice for the course, learning premier pro and illustrator is useful, likewise, digital marketing also involves posting videos on YouTube as well so learning video editing will be useful, for your as well as for your personal use.

The name of the courses may differ like;

Advanced digital marketing

Dynamic digital marketing

Hybrid digital marketing etc.

But whatever the name shall represent, it all starts from the introduction of digital marketing to google trends, site analytics, to word press.


As already been discussed the various types of courses available in digital marketing. below are some of the important topics under digital marketing.

·       Search Engine Optimization (SEO)

 SEO is all about changes done on the website page, in simple words the change we do on a social media platform like change in profile pic, update in bio, etc. likewise changing pics, video, customization of design, etc, this helps the website in the increase of the greater number of traffic, leads, and sales. It is the most important tool in digital marketing. SEO is made up of plenty of elements, and knowing how they work is key to understanding why SEO is so important. In short, SEO plays a major role in creating traffic to your website, making the website more visible at top of the search list, and more opportunities to convert prospects into customers. It is necessary to make your SEO run in a successful way for the betterment of the business. But running a successful SEO also includes using in-depth keywords and research, and unique content that will help you to reach and engage audiences.

With help from off-page also on-page to make traffic to the website. Like on-page and on-page both include SEM. SEM refers to paid marketing efforts like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more. In conclusion, SEO helps you in achieving many business goals. SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, compete in the market, create traffic to the website or visit the website, and increase conversions, which means more sales, more loyal customers, and high growth for your business.

·       Social Media Marketing (SMM)

Social Media Marketing is broadly used for social media and social media networks like Instagram, Facebook, Twitter, Linkedin, etc. social media helps in promoting your company both free of cost as well in the form of advertising. This is an efficient way to engage with a customer or interact with the existing customers and reach new customers through social media, this helps in promoting our business. Social media and websites play a major role to create new strategies and tactics, to promote the best content which will help to engage with the audience. Some of the social media also provide you with detailed demographical, geographical, and personal information about the business this helps in segregating the audience, with this you can target a particular type of audience who are looking for your product or service. SMM mainly is all about planning, engaging, unique content, increase in social media followers.

In social media marketing, it is not about just creating content and posting it on media, it is also about what and which way will help you to make the audience interact or visit your website. to know how the SMM, but you will also be able to manage the posts-posting, checking insights regularly, having monthly reports about the social media platforms where you are promoting your business/brand, these reports help you to improve or rectify your way of approaching the people.

·       Pay Per Click (PPC)

 PPC, which means pay per click, is one of the modes of internet marketing. in general, PPC means the advertiser pays some money or a budget assigned in their company for promotional activities, advertisers pay money for each click and every click of their advertisement, it’s a way of buying better visits to your site, rather than making those visits organically. Search engine advertising is the most popular form of PPC. If you are willing to get better or raise in sales of your product you can go to PPC. PPC allows you to bid for ad placement in the first place as compared to your competitive companies, this helps in showcasing your product if some searches are related to the product or service. PPC also involves Google Ads which helps in the ads you have created will appear easily on Google’s search engine as well as the others like YouTube and Google. If you run the google ads properly, this will helps you increase your sales and conversion and let your website appear on top of your search result. Importantly to make your website appear top of the search table, google analyses your website traffic, review, and rating from the visitors and then it allows your website to appear on the website table. You can also increase your click per rate by managing your ad groups according to the ads you are posting and dividing them into groups.

·       Graphic Designing

 In simple words graphic designing is all about designing a website or creating a website on basis of appearance, color, theme, logo, content placement, banners, pamphlets, etc, these are thing involves in creating a website, but creating involves implementing new ideas to make it look attractive, so the audience will be attracted to its color theme, design, or logo. Apart from website design, it involves a user interface, which friendly use of the website. To make website trafficking increase the UI should be kept in mind while your website. For loading a website maximum it’s 2.5 sec-3 seconds. If the loading time increases the audience will go back or shift their interest to others. So while creating the load time should be lesser, to make the lesser load period the image you are going to upload should be compressed to a minimum of 500kb-250kb. This will helps the website in increasing the load time of the website. But if you need your website to sleek and faster in terms you will be need of coder. The coder will make the images or video compress without compromising its quality. For example apple website. Apple’s website is filled with high-definition videos and images. These videos make the audience spend more time on the website. Their loading time is maxed at 3seconds.

Apart from just videos and images from the website even you input 2D, and 3D animation to make the website look unique. In the conclusion creating a website will be difficult as it involves satisfying the customer’s requirements.

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