How to reach the targeted audience getting the best return on investment? What’s more better place than google, where every day with 246 million unique visitors 3.5 billion interactions happens.
Google Ads, previously renowned as Google AdWords, is a paid advertisement platform. It is categorised under pay-per-click marketing channel, at this juncture the advertiser pays per click (PPC) or per impression (CPM) on an ad. Google AdWords Setup Service makes it easy to show the world what’s unique about a business, as a result you can influence customer searching for what you offer.
Important Google Ads Terms
What is PPC?
PPC or pay-per-click is a practice of search engine marketing (SEM) where the advertiser is charged on the basis of interactions on an ad. It assist in targeting people who would be interested in the provided offers. Paid advertisements does much of the job because competitiveness among keywords is increasing, which impacts the ranking and resist a business from reaching a targeted audience.
Keywords
Keywords are specifics that describe what content is about. Searcher enters these phrases into search engines i.e. google search to which it returns searcher’s determined results. Keywords are selected on the basis of queries, ads get displayed alongside.
Results can also be restricted to rank for specific keywords; such keywords are called negative keywords. It’s basically about falling out of a search result.
Ad Rank
A value rating that defines ad position. Greater the value, higher the site will rank, will receive more impression, hence probability of an ad being clicked increases. Ad Rank is calculated by means of bid amount, auction-time ad-quality including expected click through rate, ad relevance and landing page experience and others.
Benefits of PCC
- It can be questioned that if we can reach audience organically over and done with relevant content and strategically keywords, then why to use paid advertisement? But there many difficulties to rank and maintain ranking of a keyword, or even in evaluating keywords. This increases technical hitches for a business that doesn’t have the domain authority.
- As the name suggests, pay only when people click on the ad. No need to pay extra or unsatisfactorily, until you get the results.
- The best Google AdWords setup service delivers immediate impact on rank results. Puts the advertisement on the top of the search results in hours which would take months from regular SEO process to rank for particular terms.
- Targeting perfect audience through specific terms or interest is easier and allowed in PPC ads. This can be done using right keywords for right audience.