There is a considerable demand for quality higher education. People are more interested in the education and facilities they get from any educational institution. They are more interested in the campus environment and culture followed by the educational institutions. And here, the importance of website designing comes into effect.
Websites are a significant factor that helps decide where students want to invest their time, money, and resources for their education. All colleges ensure they are equipped with a website that provides full support to staff and students regarding information. The college web design agency can help institutions build a fulfilling website that counters every need. But finding a college web design company is not a joke.
Institute’s online presence is good for comparing opportunities with its peers. Students always refer to the institutions’ websites while selecting an institute for study. A good website design agency can provide an outstanding online presence that is functional and attracts more students and their parents to look into the institute’s opportunities. And colleges that fail to establish websites can fail to acquire some brilliant minds for their institutions.
Tips for Picking the Right College Website Design Agency
Any educational institution’s website is designed by considering the views of teachers, parents, and students. The institution is the hub of diversity; it means many people of different backgrounds surf the site. It is challenging to gauge everyone’s aspects while developing a website. Therefore, having the right design agency is an arduous task.
A good web design agency provides a perfect user experience and helps colleges or educational institutions obtain different goals and objectives.
Choosing a firm that has previously worked with different educational institutions is better. When hiring the web design agency, ask them about the overall history of the firm and portfolio.
An agency understands the audience of educational institutions. Therefore, obtaining the work of previous clients ensures the success of the web designing project.
Make sure the agency provides responsive web design. Students use various devices to surf your website. Most students have mobile devices, and optimizing the website for the same is essential for the students.
The US-based JanBask Digital Design can help educational institutes to achieve their goals. The firm is good at college web design and has served many educational institutions.
The Things One Needs to Consider While Building a College Website
Most colleges dump the information and move unplanned. It is the biggest mistake they ever made. Planning is essential for growing a community in a structured manner. Let us discuss the vital things.
1) Planned Design of the Website
Begin with the list of essential pages. Write the main pages and subpages’ names, and mention what to include. Some pages are always necessary for an educational organization. These pages are Home, About, Faculty & Staff, Admission, Contact, Academics, etc. The homepage creates the opportunity to provide the first impression to students, and the page tells everything about the organization, including every tiny detail. The Faculty & Staff page suggests every working individual in the institutions, and the admission page tells prospects (here, students) about the enrollment process and admission requirements. The academics page describes what the institution offers, and the contact page suggests how one can contact the school executives to clear doubts one has.
It is better to plan the site’s overall design with all the pages arranged.
2) Consider School Branding and Messaging Strategy
Hiring a company that works in designing and online marketing is good. College must work towards continuous branding throughout the platform.
When students enroll in the institution, it is necessary to keep them in touch with the college through continuous efforts of messaging through building content around the course they have registered for. Incessant messaging makes them busy and helps them create interest in the enrolled course.
On the other hand, maintaining brand consistency is equally important. Branding needs defined color, fonts, logos, and Content to create an impact on students and their parents’ minds.
Ensure the web design agency follows all the branding and message strategy criteria.
3) Write Content
Make sure the Content on the website is not copy pasted. Plagiarism is a crime in the online world. And many tools are there that quickly detect the copy-pasted Content. Hence, one must avoid such malpractice.
People usually scan the bullet points, headlines, and images. Ensure that the headlines, bullet points, and photographs suggest the overall story short of the Content written.
Choose the right Content and images to influence the audience or readers. It is better to avoid stock photos. Instead, hire professional photographers to take original pictures of college life in premise.
Make sure images load quickly. The loading speed of images should not be more than two seconds. You may have read about the google algorithms that rank pages based on specific parameters— the loading speed is one of them. Make sure images are not oversized. Try to avoid complicated code. Optimizing the image size without compromising the picture’s quality is better. Many tools are there in the market for this purpose.
4) Responsive Web Design
The number of mobile users is increasing daily; primarily, students use portable devices with different screen sizes. It is good to optimize the site in terms of responsiveness to make the college website available. When hiring a college website design agency, ensure their profile includes responsive web designs.
The Mobile-first approach is essential. It drives a lot of traffic. Google also takes care of such sites that are responsive.
5) SEO
Hiring a college web design agency that keeps the site search engine friendly is vital. One should know that Google takes the help of hundreds of ranking factors to rank web pages in SERPs. Therefore, it is worth hiring the agency to maintain the search engine-friendly design.
It is better to enable website tracking through Google Analytics which is entirely free
It is all about things and tips one should consider while building a college website.
If you are still finding these things troublesome, you can consult with the US-based web design and digital marketing agency JanBask Digital Design. The firm has enormous expertise in website designing, branding, digital marketing, web application development, etc. It has a vast satisfied customer base.