This article will talk about the most crucial moves to make by the aspiring eCommerce businesses to make their online business more profitable. Looking at the phenomenal popularity of Shopify, it sticks the guideline to the Shopify platform.
Shopify, presently one of the most reliable platforms for eCommerce development has made it simpler for businesses to embark on an online store venture! But, is it that simple to make sales or orders pouring in with just an upright virtual storefront? Certainly not. There are not one but many crucial steps for the businesses to consider while their eCommerce store is being built and Shopify makes things easier to a certain extent. The key to get an online store built right from the scratch to sell things brilliantly in a few days time is ‘conversion optimisation’. This article discusses all that!
While Shopify setup experts can help you deliberately to get an online storefront, this complete checklist will help to rocket the sales from the Shopify store afterwards.
Positioning well the amazing CTAs
CTAs or Call-to-action is about telling visitors which specific actions to take to complete their purchase. They are the action buttons or links driving shoppers to the sales page and hence have to be effective enough to convince the buyers to purchase a product. While less appealing CTAs can cause increased bounced rate in the website, you should make them vivid, colourful and convenient to click.
Recovery tactics for abandoned cart
You can miss out a large sales because many buyers move out at the checkout stage abandoning their carts. They either did not like the things later or find prices turning above their expectations. But, with Shopify, there are ways to gain back the lost buyers, that is, triggered emails to remind them of what they’ve missed out! So, hire a Shopify development agency that has their back on the cart abandonment reduction strategies.
Integrating discount codes
It’s no secret that discount offers help to generate more revenue, regardless it is an online or offline business. So, hire a Shopify developer for your store who well knows how to make use of its popular extension or app “Bulk discounts” to include discounts, percentage discounts, freebies, free shipping and other rebate offers on your store.
Gift cards to boost holiday season sales
Shopify lets you utilise the holidays or festive seasons the best to spur up sales! It makes easy for the shop owners to create alluring Gift cards when holidays are nearby from the “Products” menu.
Making use of the top-notch extensions
Shopify has lots in store in the form of extensions that help to strengthen the sales in a flick. With more than a hundred extensions, some worth applicable that Shopify marketing experts mostly sift through are:
- OptinMonster: Gathers email ids, target marketing campaigns of specified products or offers.
- Facebook Store-Easy Social shop: Integrates the Facebook presence of the company into its online shop to drive sales through social referrals.
- Smile: Rewards and Loyalty: Helps to boost repeat purchases by issuing reward points to customers on account creation, first buy and successive buys, following the brand, or social media sharing.
- Plug in SEO: It troubleshoots and fixes all key SEO issues to make sure web traffic keeps flowing into the store from search engines.
There are many more extensions to add to the functionality of a Shopify store and make them profitable!
Apart from these compelling techniques, forget not to optimise the products pages of your store because that’s what people look at first to make a purchase. Pro quality images with concrete descriptions of the products is a must for that. Secondly, you need to optimise your Shopify store for mobile views with a responsive design to make it feasible to shop for the massive number of mobile users.
Jonathan Paul is an expert Shopify developer at PHPProgrammers, a time-worn eCommerce development having Shopify development services. For years, it has been letting business hire Shopify developer in Australia with immense expertise at affordable costs to turn their vision of an online store real.