This is the first initiative to be taken by any digital marketer when doing a campaign. The audience always comes first so study them thoroughly. Once you have got this down the rest of the marketing will take care of itself.
Forgetting about Mobile
If mobile is not yet in your strategy list then it’s time to include them in the list. According to statistics, 52.2% of all worldwide traffic was generated through mobile phones in 2018 and the numbers are just going to keep increasing. Mobile optimization needs to be considered when doing content and also conversions so keep in mind when planning your marketing strategy
Neglecting Content Marketing
Content always forms the backbone for any digital marketing strategy. It has never diminished its effectiveness and never will it decrease in the future. Creating content strategically and aggressively is good for digital marketing
Looking for huge results in a short time
Digital marketing takes time. It’s possible to see some results in a short time but not all the results you are expecting to have. It’s always good to set realistic goals and give the appropriate amount of time to achieve those objectives.
Doing every digital marketing tactic in the book
There are around a thousand digital marketing tactics and trying any and every tactic of digital marketing and seeing what works will not work. It’s a waste of time and money. It’s always good to know your goals first and then use tactics around that goal rather than the other way around. Having a clear objective will help you eliminate a lot of unwanted tactics
People are always saying SEO is dead but it was never true then and is not true now. SEO then and now will always remain one of the building blocks of technically sound and competitive web presence. Not knowing SEO will only result in failure, Just knowing the basics of SEO is fine and you are prepared to make a successful digital marketing campaign.
This is just the tip of the iceberg and there is a lot more to learn about PPC ad copywriting. If you are interested in PPC and other digital marketing activities check out Adwants Digimac, one of the top digital marketing institutes who (in my opinion) provide the best digital marketing courses in Chennai.