Search engines and webmasters have been working on relentlessly over the past two decades to rake up innovative methods to better your searches. And as SEOs, for you, it is a constant learning while coping up with this change. This article takes you through some of the latest trends in SEO that will help you in formulating strategies for the coming year and of course beyond it.
- Artificial Intelligence and SEO
Over the last five years, artificial intelligence has been the key factor for revolutionizing SEO. Be it the machine- based search algorithm, Rank Brain or the recent BERT technique, artificial intelligence is definitely going to stay.
BERT, Bi-directional Transformers for language understanding, is Google’s neural network-based technique for Natural language processing that focuses on the user’s intent. The inclusion of BERT is a giant leap in the optimization scenario, which had been keenly dependent on the string matching techniques to intent based search. Overall, BERT helps Google to grasp the context of search words typed in by the user.
How is BERT going to help you?
BERT is only a technique for the Google to understand the language. Therefore, making a high quality and natural content is the way to climb up the search rankings with BERT. This huge responsibility lies with the webmasters and SEOs who must focus on writing right content for users or hire people who know how to write. If you are a webmaster, check out for affordable SEO services that offers you with best content writing services.
- Voice Search and SEO
Released in 2012, voice search has had a slow but steady growth but is a technique that is going to stay here for long. With the ever-increasing customer base for the smart speakers, it is high time that webmasters focus on incorporating schemas on their websites. There has been a growing trend in release of markups almost every month that shows how featured snippets or structured data is influencing the quality of the websites.
How can voice search influence your SEO techniques?
According to various surveys, it is found that there are over 100 million smart speaker customers in US alone and the market is steadily increasing in India too. To cope up with the millions of voice searches it has become important for SEOs and webmasters to integrate schemas in their websites for better results.
Speakable (BETA) used by Google assistant, is also a new trend that is gaining on popularity, make use of text –to-speech markup to provide audio playbacks for the relevant searches. It is highly recommended that webmasters give a serious thought on these techniques as this might be relevant feature tomorrow. Invest on a reliable SEO company in India to include these search techniques in your website.
- Google Actions
“Actions” are nothing but the third-party applications that extends functionality for Google assistants. It can be used to integrate your services and contents with the Google Assistant.
How to optimize your content using Google Actions?
The development platform for Google Assistant, Actions on Google, can be utilized for your extended Google assistant functionalities. Actions allow your app to be provided as recommendations on queries. It also helps in engaging user with the app as well. If you have difficulty in following the technique lookout for any affordable SEO services who can help you.
For any mentioned SEO techniques, ensure your contents are of high quality that stands out and have higher user acceptance. Also, it’s high time that SEOs start welcoming technical strategies like entities and semantic connectivity to enhance their optimization techniques and gradually move away from traditional ideologies like link searches. Invest in on the best SEO company in India or the ones that offer affordable SEO services to make your website the most searched one.