Mergers and acquisitions in 2018 were hardly successful with only a few to mention, as Yahoo acquired Verizon, Apple bought Shazam and some other agreements clung to the main owners. Deloitte predicted mergers and acquisitions would accelerate in 2018 due to acquisitions of technology.
Half of 2018 has already passed and some big ads have already attracted attention and have surprised the market. Acquisitions and mergers are not just paper signing. It allows power brokers and industry leaders to monitor and predict where these companies will go and how they will affect consumers in the coming years.
Let’s look at some of these allegations and the mergers have occurred in 2018 so far.
- Microsoft Acquires GitHub
Microsoft acquired GitHub for $ 7.5 billion, which surprised the developer community and was somewhat frustrating. Former CEO of Xamarin, Nat Friedman will be CEO of GitHub. The purchase agreement is expected to be closed by the end of 2018, taking into account the regulatory review and normal closing conditions.
- Adobe Intends to Acquire Magento
Adobe has announced its acquisition of Magento Commerce, a well-recognized $ 1.68 billion trading platform. The goal is to provide customers with enhanced capabilities to complete transactions within e-commerce sites and digital ads developed in Adobe online client trials. The agreement is expected to be concluded during the third quarter of fiscal year 2018, subject to regulatory approval and normal closing conditions.
- Semantic Machines Acquired by Microsoft
Microsoft acquired Semantic Machines IA in May 2018. Semantic Machines, an emerging company focusing on artificial intelligence for conversation, will contribute to improving Microsoft’s Smart Assistant, Cortana. “By acquiring semantic machines, we will create a center for conversation excellence in Berkeley to expand the boundaries of what is possible in the interfaces,” Microsoft said in an article on the blog.
- Oracle Acquires Datascience.com
Oracle signed an agreement to acquire Datascience.com, a platform that unifies the data infrastructure, infrastructure and project tools in a fully managed workplace. Said Executive Vice President of Oracle Cloud, Amit Zafry.
- Google Acquires Velostrata
Google acquired an Israeli startup company Velostrata for an undisclosed sum. The company specializes in cloud business services that help companies migrate their data to the cloud. The company will join the Google Cloud team at the Tel Aviv office. According to VP Cloud Engineering in Google Cloud, Eyal Manor said in a blog blog: “The acquisition will add a wide range of migration tools to support companies on their journey to the cloud.”
- Salesforce Acquires MuleSoft
The largest deal entered into by Salesforce in March was the acquisition of MuleSoft for $ 6.5 billion in cash. MulSoft focuses on software integration that was published in March 2017. Some companies, such as ASOS and HSBC, use the API management technology to integrate applications into increasingly complex IT environments.
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- Amazon buys Ring
Amazon has acquired Ring Ring Inc. for over $ 1 billion, a US-based company manufactures ring tones, records live videos and sends them to customers’ smartphones, and has raised $ 209 million in funds according to CrunchBase.
- PayPal Acquires iZettle
The well-known pay portal known as PayPal has acquired iZettle for $ 2.2 billion, allowing it to have a technology solution at the point of sale to add to its portfolio. iZettle is a Swedish company Fintech, which has requested an anticipated year-long IPO for the company worth $ 1.1 billion, but 9 days before the news that PayPal has acquired iZettle.
- Cisco Acquires BroadSoft
BroadSoft, based in Maryland, was bought for $ 1.9 billion in February by Cisco. BroadSoft was announced in 2010 and specializes in cloud call and call center solutions. On the other hand, Cisco wants to implement the technology in endpoints of the device, messages, calls, meetings, and the current service portfolio.
- ServiceNow Acquires Parlo and VendorHawk
ServiceNow has acquired two SaaS IT support providers, Parlo and VendorHawk. Parlo is an emerging company for AI based in Silicon Valley, while VendorHawk is developing a SaaS tracking program.
Parlo will be integrated into the ServiceNow platform to make it easier for customers to automate their business processes. VendorHawk, a cloud solution for ServiceNow, will offer a wide range of software asset management capabilities.