In case you are not new to Instagram, you might have noticed the way this platform transformed over the years. It is no longer a photo-sharing app where people used to spend quality time only for entertainment purpose.
With time, Instagram has developed into a business hub where over 80% of the users connected to at least one business. And, almost more than 200 million users pay a visit to a business profile daily.
Businesses must remain updated with the latest Instagram trends and its frequent updates. It helps them to follow the rhythm of the ongoing competition. Since there are numerous strategies scattered all over the web, apparently anyone can feel confused deciding which one to follow.
Take it easy! We have come up with the top three trends that will shape up the future of your marketing strategies on Instagram. Check them out!
Trend:1 People prioritize photos over videos.
The majority of Instagram users scroll down through the photos and rarely click on a video to watch. But, this statement doesn’t claim that videos are out of trend now, or you should stop sharing videos from now onwards.
Videos are undoubtedly a necessary component of successful Instagram marketing tactics, but when it comes to grabbing more likes, comments, and views, then images play a vital role.
Since including images increase your post’s engagement quickly, you should create eye-catching images that are more relevant to your industry niche.
Trend:2 Major portion of Instagram population posts on Insta stories
Recent research submits the fact that 86.8% (approximately) of the people post in their story section. Even if Instagram stories get fewer views as compared to feed posts, people choose to post stories only.
You have all three options to click the photo, choose photos from the gallery as well as tap and hold to start recording videos. So, it’s worth to spend time on finding out creative ideas for posting on the story section in addition to customizing your Instagram feed posts.
No matter it’s stories or feed posts, Instagram trend is all about appreciating quality, not quantity. If you want superior outcome, evaluate your posts a lot of times before posting.
Trend:3 The number of IGTV viewers have reduced consequently.
Isn’t it shocking to you- only 17.8% of people prefer watching IGTV videos?
IGTV is one of the best Instagram app established in the year 2018. In this section, users can upload videos (longer videos) similar to the concept of YouTube.The beginning was excellent, and the number of viewers goes on diminish with time.
A cooking or adventurous videos perhaps get a lot of views, but it’s just a waste of time and effort for the brands to design IGTV videos for their business. You should create IGTV videos only when you to accomplish a high business objective, or need to announce something crucial things.
Conclusion
We hope that this article proves helpful to you. Instagram keep going with changing the algorithm that brings further trends. And, you are accountable to modify your marketing strategies in accordance with the upgrades.