This article discusses the crucial tips to abide by if one thinks to brilliantly start their online venture with an eCommerce store.
From small entrepreneurs, individual startups to big supermarkets, all are fleeing to create appealing and classy stores to kickstart their presence on the web. But, most of them did not know how to start curating their personalised store in one stance. While they all would need to get the best of web development services from an assured company, here this article pens down some killer tips for the amateurs to start with.
The below tips or strategies will not only help them reach out to the customers of their target/niche segment through online but will also let them stand out from the rest as a tech-savvy merchant.
Make sure to have a distinct web design
It doesn’t matter what products you’re dealing with or what is your market. You need to choose a design, a theme and colour coordination that goes with your trade. Further, try to include a design that looks professional, and not to be abrupt with use of bright colours, too much flashy content.
Have some ‘Awesome” elements
While designing the content of the website, make sure you are placing some offbeat elements that are truly catchy and would captivate the attention of users easily. For instance, you could use slider banners to declare the daily deals, seasonal offers, combos, new product ranges and other offerings. There should be some elements to enhance the functionality of the store like ChatBots, Wishlist, Clickable buttons to direct product page, storytelling section, etc.
Get super-smooth navigation
This point is needless to mention as every merchant knows the importance of navigation in shops to help customers get everything they need in one instance. However, things are bit different for an online shop where navigation means guiding the visitors throughout to every page of the site actionable clicks, and instructional graphics. Make sure the new visitors know well where to select, how to add items, how to search and everything without anyone’s help.
Group products into organised categories
Now, this is essential to ensure that customers have every product they want within their hand’s reach. Classifying the products (in a Mega Menu) under few umbrella sections, and then each section into sub-categories is the best way. However, you need to make sure that all the sub-categories are viewable and clickable too from the Mega menu only. This helps shoppers to just directly dive into the product range or type they were looking for.
Checkout should be hassle-free with popular options
Online stores are sheerly incomplete or useless with payment options or rather ‘flexible’ payment options. Means, there should be all the popular options for payment apart from COD (Cash-on-delivery) like debit/credit cards, e-wallet, installment payments and so forth.
Put social media ads on priority
If you are looking ahead to make your store recognised widely by the target customers, make it popular on social media channels like Facebook, Twitter. Promote your store over there with feed posts, videos ads or images that bear direct links of the site
Thus, if you have some eCommerce idea in mind and want to kickstart it, abide by these simple hacks and you will be ready to sell things online. Besides, you need to get a befitting platform, will help you get to the roadmap of profitable business.
Johan Smith is one of the Magento developers in Melbourne, working at GetAProgrammer, a leading web and app development company serving its vast clientele across the globe with exemplary eCommerce, mobile app and IT business solutions.