Over the last few years, the ecommerce scene has shifted tremendously. Businesses had to deal with greater change than they had in the previous two decades as a result of Covid. Shipping expenses are skyrocketing.
How can you overcome these changes and position yourself and your businesses for success?
Check out this article for a more in-depth look at the trends that will shape the year.
1. Tell your brand’s story
According to Shopify, “Your brand story represents who you are and what you stand for. It tells the tale of your company’s origins, values, goals, and mission. This story sets the stage for every interaction customers have with your brand, in-store and online.”
As a business owner, you may choose to develop your brand identity in order to stand out from competitors. It’s the starting point for all marketing communications and a chance to emphasise unique selling points.
You can run a session with your employees to really hone in on the brand identity and values, as this is what makes companies stand out from those that are just getting by.
What is the purpose of your brand? Who are you and what will you bring to the table? How will customers know you? How will you be recognised in the market? What distinguishes you from others? These are just some questions to consider when thinking about your brand identity.
Telling that story and basing your marketing on it helps you connect with your customers. This can help take the company to the next level.
2. Work with an ecommerce lawyer
Every company, from the smallest start-up to the biggest ones, has an online presence. The skills of a business lawyer are usually not required just to build your website.
However, if you intend to build an ecommerce website, there are legal implications that it will almost certainly involve, such as credit card security and data privacy.
Here are some reasons why you should hire an ecommerce lawyer:
- to protect your business
- to protect data privacy (your business and your client information)
- to meet your legal obligations
- to help draft your website terms and conditions
- to help write your refund policy
- to help write your returns policy
- to protect copyright and intellectual property
- among others.
These are only a few examples of what an ecommerce lawyer can help you with. You can’t go wrong with making an effort to protect your business!
3. Customer expectations must be met and exceeded
Because of technological advancements, online customers are expected to be even more experienced and smart about their purchases. The bar for a great ecommerce experience is higher than it has ever been.
Customers have high expectations. Business owners will meet customers where they purchase via omnichannel, provide customer service via automation and bots, and fulfil orders in a quick manner. This is the new standard.
To take it a step further and create a truly unforgettable experience, business owners are encouraged to provide clients with unique products and developing technologies such as augmented reality (AR) and virtual reality (VR) when appropriate.
According to Forbes, “Some customers using AR have increased sales conversions from online channels up to 200%. One online retailer tripled the number of online customers who purchased consumer items after using the tool. AR also boosts customer engagement time viewing product images and videos from an average of 30 seconds to a whopping eight minutes.”
This is how effective technology can be in terms of meeting consumer expectations. Based on this percentage, it is clear that technology really does make a difference!
While ecommerce faces many obstacles at the present, it also has more opportunity than ever to innovate and differentiate itself from the competition. This is a really good time to step back and assess what more you can do for your business.
The number of avenues via which businesses can sell and engage clients has expanded, but how you communicate will be vital to your success.
You can ensure that the customer experience is unique and smooth across all platforms. The experience can be quick and simple, and provide flexibility and convenience.