Setting Your Google Ads Budget? Here’re a Few Tips from the Industry Experts


Your Google Ads budget is the key element in determining the success of your business’s online marketing campaign. Too small and you won’t be able to draw in enough customers; too large and you’ll spend more than you need to, leaving little room for profit margin. Calculating the perfect Google Ads budget isn’t always easy but not impossible. These tips from the experts of Google ads agency Sydney can help you to make the most of your Google ads Sydney:-

Set Your Goals

Setting goals is one of the best ways to lay out a concrete plan for your online marketing campaign. It helps you make sure that you’re focused on what really matters when it comes to your advertising. To get started, it’s best to set daily and monthly traffic goals; these will give you something easy to track throughout your campaign so that you can make sure you stay on track to meet all of your longer-term goals.

Use Goals to Set Realistic Budget

The budgeting process is almost as difficult as it sounds, especially if you haven’t done much of it before. While there are certainly no hard-and-fast rules for how to set your Google Ads budget (other than using common sense), it’s helpful to consider three key factors when determining what amount of money to spend on each of your campaigns.

First, think about your overall marketing goals. Are you trying to drive traffic to a specific landing page? Or do you want more brand awareness? Next, think about how competitive your industry is and how competitive your keywords are within that industry. Finally, take into account any costs associated with running a campaign, such as costs associated with clicks or impressions. Once you have all these things in mind, setting a budget should be pretty straightforward!

Don’t Spend More Than You Can Afford

Start by calculating your total monthly revenue. The easiest way to do that is by looking at your last three months of sales receipts or data from your business bank account. If you’re still in start-up mode, estimate how much revenue you expect to bring in over the next month, then use that number as a starting point for budgeting. Never spend more than you can afford.

Set Up Proper Segmentation

The foundation of any successful PPC campaign is proper segmentation. To set up your campaigns correctly, identify your most valuable customer segments to target first. For example, you might want to focus on people who visit your site at least five times per month for an extended period of time. This will help ensure that your ads are more relevant to a more committed audience and that you don’t end up wasting money on irrelevant clicks from unlikely customers.

Consider Cost Per Acquisition (Cpa)

If you’re looking to reach a goal over a long period of time (like one year), then it may be better to consider cost per acquisition (CPA) instead of cost per click (CPC). CPA takes into account not only ad clicks but also other actions that may result from them, like newsletter signups or leads. This can make your ads much more efficient. You can use tools like Google AdWords’ conversion tracker to figure out your CPA.

Analyse Data Regularly and Act Accordingly

Knowing what your conversions are on a daily basis will help you adjust budgets as needed. Whether you’re looking at cost per acquisition (CPA) or cost per click (CPC), it’s important to know where your money is going. Many businesses make changes based on historical data, which can be helpful in determining what you need to spend to achieve your goals.

Need help with setting budget for your Google ads campaign and make it successful? Pay Per Click experts from an adwords agency Sydney can help you.

The author is an SEO expert. Along with the team of professionals, he implements effective strategies and continuously works to improve and increase your web traffic. Visit for more details about his Google ads agency in Sydney.

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