Today it is very important for businesses to create a user persona as it helps to know the exact needs of customers and modify the business module accordingly. But maintaining it is not an easy task as it requires market knowledge, research and active user’s insight that helps businesses to reach a different peak.
In the current scenario, with the help of latest technologies, devices and mobile applications, the tuning between machine and humans has evolved, though it was started evolving since the first-time man put a wheel on an axle, but now it has improved into large extent only because of user persona. Let’s discuss, what exactly it is?
What Is User Persona?
A user persona is a fictive representation of ideal customers, it generally based on the behavior patterns of the target audience, goals, user’s needs, and current market trends. It contains four basic information related to users:
- Demographic Profile
- End Goal(s)
Why Do You Need A Persona?
If you are a mobile app developer or an IT solution provider company, then it’s very important for you to understand who your audience is and who will be using the product. Because knowing the audience will help you to make a decision that is appropriate to you and your business. User’s persona clarifies the behavior of the target audience by answering the following questions:
- Who is the ideal customer?
- What are the current behavior patterns of users?
- What are the requirements and goals of users?
For any successful project, it is very important for developers to understand the needs of users as their spelled-out persona will help you to effectively identify the user needs and which techniques are essential to the overall value proposition.
Let’s discuss the benefits of creating a user persona before developing an app:
Benefits of creating a user persona
Following are the useful benefits of creating a user persona:
- Provide a better understanding of the customers’ need
Defining and satisfying the needs of the target audience are the key goals for creating user persona. If you have a clear understanding of your audience needs, you can address them with an intelligent UX/UI for your mobile app or website.
While designing your mobile application, always keep in mind that your design must be appealing enough to attract the attention of users as it gives your audience in-depth, unbiased reviews to convert fans out of potential customers.
- Know your customer’s online activity
Collect the data of your potential audience, it will help you to get the better understanding of how and where your customer spends their online time. This data allows you to create your ads and content more adroitly since now you know where you will find the most potential audience.
For example, these collected data could recommend you the strenuously spend the majority of their time online on newer social platforms such as Snapchat and Instagram instead of Facebook. This new information is useful for tailoring a more effective content and advertising strategy for your mobile application.
- Develop steady brand language
When you create user persona and share it with each team members then all members become aware of how to handle the audience from different persona groups. This method allows you to create a steady brand language so that the sales team gets a better understanding of hot leads. Thus, creating a user persona can help you to increase your conversion rate.
- Create a higher customer lifetime value
It also avows you to gauge the group of audience that is more likely to be valuable to your company. It shortens the sales cycle and makes marketing more efficient. With the clear understanding of target group, your sales and marketing teams unfailingly spend more time on the right channel for getting better sales for your business.
The user persona is the go-to method for promptly identifying user needs. With the help of real data of archetypical users, mobile app development team can design an app that confidently meets the needs of the broader consumer base.
Overall, it helps in throughout the entire product development phase and combines additional user experience design methods for launching a useful and usable solution. Feel free to contact us!