This article emphasizes on the core aspects by which, Magento helps in augmenting the standards of fashion-oriented online stores thereby, letting it offer a unique shopping experience.
The fashion industry greatly emphasizes on creativity and style. Online fashion merchants often face problems with conceptualizing their idea into reality because of the restricted functionality of the prevailing platform. This is the time when they finally think of switching to a more advanced platform for betterment.
Magento is praised as the perfect fashion eCommerce platform since, it’s extremely scalable and flexible. By developing custom modules, it lets you allow to offer a personalized buying experience to buyers. The rate of customization offered by it is almost unrivalled and it gets well-integrated with a wide range of 3rd party systems. This, in turn, increases the flexibility of store design.
Importance of Innovation for Fashion Online Business
Numerous surveys have been conducted so far that indicate that a large proportion of fashion shopping are mostly emotionally-driven. Thus, being the owner of a fashion online store, you need to evoke the positive emotion within your customers to increase the sales figures. Here’s when the role of creativity comes into play which, greatly works in stimulating the emotional vibes of customers. Magento is the efficient platform that has great power to help the marketers in bringing their innovative idea into reality.
Following here are some of the methods by Magento can be deployed at its best for improving the online shopping experience of customers.
Creative visualization
Showing an enticing picture of the picture helps greatly in triggering the buyer’s appetite. To stand out, you must act with creativity with the visualization options. Though, interesting and original pictures go a long way, however, you must aim for more. Thus, you can try for:
- Zoom-In
- 360 degree product images
Shopping experience
Customer segmentation acts as the key to an improved customer shopping experience. Different groups of audience might have different preferences as far as the appearance of your online store is concerned. Thus, you can use different page templates for different groups which is very much doable with Magento.
Storytelling
Specialized software solutions can be built for integrating an interesting story about the product in an uncluttered way. This method of product presentation is quite unique and invokes a favourable emotional response from customers.
Shop the Look
This attribute is an essential thing for every fashion-oriented online store. There should be a section with ‘personalized look of the day’ that can be included on the homepage. It can even be connected to a ‘Celebrity program’ and even use the look of celebrities for your targeted customers to provide a separate group for each stylish outfit and accessories which, will go with it.
The list certainly doesn’t end when, it comes to the tricks for fashion online merchants to augment their store appeal. However, with assistance of an experienced Magento developer, you will not only be able to give the wings of reality to your unique idea but, also offer a seamless shopping experience to customers.
Jonathan Paul Is a knowledgeable Magento developer in Melbourne who works with PHPProgrammers and likes to pen down his rich industrial insights thereby, making the readers well-learned.