Even the slightest of efforts can take an eCommerce site to a new level. Here, we are, discussing the same for all online businesses out there who are leveraging Magento, the most secure eCommerce platform at present. Read on to know some foolproof ways to assure the success of a Magento built site.
Small gestures like popping out a thank you page after checkout or showing products in a sideways row that a buyer was searching for earlier, ought to have great impact on customers’ perception. The competition is getting tough with every single day. Certainly, to ascertain your position in this fiercely competitive sector you need to make some everlasting impact on your target buyers and that’s why we are here discussing some of the exceptional business strategies that will help eCommerce owners with Magento based sites.
Even though you’ve got a great appealing site for your business, if you want to squeeze out every bit of profits, optimisation is the key. Here are some right strategies for that.
While every eCommerce site same way or the other provide similar features to online retail merchants, you must not forget to deploy the features of upsell and cross-sell features to show off the products that are related to their currently purchased products. Whereas upselling encourage to buy the same premium value, or of high selling margin, Cross-selling encourages them to buy some complementary products alongside.
Integrating Live chat
Many buyers get in a fix while buying things online and want to inquire about a lot of things to ensure what they are buying will provide absolutely utility. With Live chat options, shoppers will have someone to talk to regarding all their issues and get them resolved instantly.
Treating well customers with abandoned carts
We all know a huge number of buyers every day leave out a site from the checkout stage without buying anything at all. There’s solution to this too in Magento if you want them back to your site. After a buyer leaves, you can send him or her an email with a personalised offer on the product, new product suggestion or some words on missed opportunities.
Inclusion of social media buttons
This is now a crucial feature to boost an eCommerce’s site presence on the online media. With options for social integrations, you can let buyers share their purchase stories or product experiences directly on their social pages.
Optimising the checkout process
Lastly, to make sure none of the buyers cringes at the lengthier checkout process with too many details to be entered, streamline it. While with the option of guest checkout you can keep your first -time visitors happy, to make regular customers happy save up their address and other credentials, so that they don’t need to enter them every time.
However, these are surely not the only strategies you should try. There are lots more you can do on your Magento store to make it all away more attractive and professional to the buyers than other sites. Personalised email greetings, loyalty schemes or rewards, flash or time-bound sales, effective Call-to-actions are few worth mentioning.
Jonathan Paul is one of the senior Magento developers working at PHPProgrammers, a pioneered web and eCommerce development firm delivering robust solutions to businesses catering to each of clients’ requirements.