It can safely be claimed that India is not only a potpourri of different traditions and cultures but an equally interesting assemblage of different ways in which a single festival is celebrated across the nation. Quite interestingly, with the passage of time rituals have undergone sea change as well.
Tracing the evolution of Raksha Bandhan celebrations in the country, one can easily conclude that e-commerce has ended up playing a crucial role in heralding this change. Thanks to the rise of the e-commerce stores, the hassles associated with gifting your loved ones beyond borders is a thing of the past now. From sending Raksha Bandhan gifts online to even carrying out the entire ritual online—technology has played a crucial role in redefining Raksha Bandhan in ways we couldn’t even envisage a few years ago.
Here’s a look at how Raksha Bandhan has evolved over all these years. For everyone who has rued the amplified emphasis on the pecuniary aspects of the festival — there are a thousand others who haven’t yet stopped thanking the internet for making it possible for them to connect with their brothers/sisters settled abroad on this auspicious day.
For detractors, the fact that one can send Rakhi online – no matter how technologically brilliant a proposition it is – cannot really make up for the togetherness that largely defined the spirit of these festivals earlier. Then there are others who complain that the focus has clearly shifted from the rituals itself to the gifts thus exchanged.
In the run-up to Raksha Bandhan 2018, the young and the old will once again delve into the “debate”. However, despite the reflective changes, it will be celebrated with as much fervor as it was done earlier – and distance will, once again, hardly have an impact.
Thanks to the existence of the e-commerce stores in India, today, we have been able to tide over the “distance” engendered by our pressing professional or academic commitments.
If this is the first year you’re staying away from your brother or sister during Raksha Bandhan you can explore the wide array of the gifts that these stores have in the offing for you. Do you want to avail online Rakhi delivery in India? Do you want to pick the quirkiest possible gift for your sister right from within the comfort of your home or office? The propositions are almost a breeze with the e-commerce stores by your side.
You can place your order for same day Rakhi delivery online as well. Do make sure that amidst the sea of e-commerce stores offering you Rakhi gifts you aren’t settling for mediocrity. It is imperative on your end to check the credentials of the company before buying from them. For how many years have they been into this business? How have their clients reviewed the quality of products procured from them? How have their services (timely delivery, the condition of goods being delivered etc) been rated? Why would anyone personally recommend a store to you? What are the qualities of the store that have earned them these reviews?
These are just a few queries that need to be addressed before you’re picking up that rakhi gift for your sibling.
Author… is a freelance blogger with a penchant for gifts. Contributing regularly to https://www.flowersngifts24x7.com/, he is often found highlighting different aspects of gifting on myriad occasions. Look up the website for impressive discounts on Raksha Bandhan gifts.