Twitter calls itself a service of friends” as it helps to connect friends, family, and co-workers by bringing them all on a mutual social platform. Today, the Twitter has more than 100 million active users that made him the fourth most powerful social media platform. Just like flowers do the work of attracting the bees this huge number of active users have done a good job attracting advertisers. But advertising on the twitter is not an easy nut to crack. For this, advertisers use promoted tweets which is a part of social media optimization services.
What is Promoted Tweets?
As you can figure from the term promoted tweets, they are tweets with the sole purpose of brand promotion. Promoted tweets are ordinary tweets brought by the advertiser who wants to reach the wide number of users to increase brand awareness. All the promoted Tweets are labelled as promoted tweets. But it doesn’t mean that promoted tweets are different from regular tweets just because someone paying for them, they act like the regular tweets that can be replied, retweeted, liked and more.
Where do They Appear?
- The question if the advertiser actually pays for the tweets then, where do they actually appear? Well, there several places where you can see a promotional tweet.
- At the top of the relevant search topics, you can the promoted tweets of the Twitter.com.
- The promoted tweets can be seen on the result page for promoted trends.
- The promoted tweets may be visible on the user’s timeline in case if the advertiser has tweeted something relevant to the user.
- Promoted tweets from the advertising could be seen on the client’s profile.
When will They Appear?
Twitter is focussed on providing the great user experience. As a result, the team at the website have taken some time apart to decide how and when they are going to display the promoted tweets on the user’s timeline. Being conservative for the number of promotional tweets the Twitter make a promoted tweet appear only once on user’s timeline. Just like any other normal tweet user can scroll through it. In case, if the user just doesn’t like it, they can easily dismiss it from their timeline.
Organizations can hire social media solutions to buy promoted tweets to increase brand awareness.
How to Gather Potential Customers from the Twitter?
Remember, in order to cook a good dish, you have to understand the recipe and people who are going to taste it. Imagine you’re your twitter promotion is your dish and people who are going to taste it are the audiences. So, you have to understand both marketing and your audience to make your brand promotion successful. Here are a few factors that will make your twitter promotion successful.
- Set your goals
- Know your audience
- Timing
- Make strategy
- Provide value
If you can utilize the above elements then you have a better chance to make your Twitter promotion Successful. For this, you can take help from Qdexi Technology who are known for delivering the best smo solutions.