Most SEO experts agree that video marketing will be an integral part of SEO in the years to come. If you’re thinking about making your website more attractive to search engines and ranking higher in the search results, video can help you reach that goal. In this article, we’ll take a look at some of the reasons why SEO Sydney experts believe that video marketing is the future of SEO and why you should consider making videos as part of your strategy in 2022 and beyond.
Videos Have Incredible Viral Potential
It’s a fact: videos get more views and likes than any other form of content on social media platforms like Facebook, Instagram, Twitter and YouTube. Why? Because people are naturally drawn to them! Videos can pack a lot of information into short periods of time, making them perfect for sharing and discussing with others—something people do about 4 billion times per day on Facebook alone.
Videos Have Massive Social Reach
Videos have become one of, if not THE most effective way to get a message out. The days when people relied on text for information are long gone now. They want entertainment; they want to be told what to do in clear, simple terms and see that message acted out by someone with credibility: either an authority in their field or a person like them who has already done what they’re trying to do. You can be that person telling your story if you make a video about yourself and post it online!
Video Can Help Drive Conversions
SEO professionals know that customers respond better to visual information than they do to written or spoken content. Video is an excellent way to help your clients better understand what you’re selling and give them a clear idea of how it works. By helping clients feel comfortable with a product, you can help improve conversion rates—which means more sales for you!
Videos Are Excellent for Building Brand Awareness
SEO agencies are starting to turn their attention away from SEO and towards SEO, with many looking at creating video content as a way to increase brand awareness for businesses. And, who can blame them? Videos are more popular than ever, with people sharing YouTube videos on Facebook more often than any other type of content. On top of that, nearly 2 billion hours of videos are watched on YouTube every single day! That’s a lot of time spent watching videos!
Video Can Boost Your Site’s SEO
With an effective SEO strategy, you can easily attract new customers with a steady stream of organic traffic, leading to sales and revenue growth. Recent studies have found that search engines heavily favour websites with videos; since these sites rank higher in search results and get more hits, these companies generally enjoy better conversion rates than those without them.
Video Content Is Highly Versatile
While SEO packages Sydney are commonly used to produce informative, textual content for websites and blogs, many businesses also use SEO as a means to advertise their products or services via social media. In addition to highly-visual platforms like Instagram and Pinterest, Facebook has recently become more receptive to video content, meaning that now may be a great time for you to start including videos in your SEO strategy.
Video SEO is becoming even more essential in 2022 as competition for web traffic continues to heat up across all industries. In fact, SEO Sydney experts agree that video marketing is the future of SEO, and if you’re not investing in it, you’re missing out on big gains.