ON-Page SEO Tips
Search engine optimization, SEO, remains the foremost crucial digital marketing technique to use nowadays. We are just looking back to search engines whenever we need information with the help of Internet so, 60% of website visitors come from search engines. Not including SEO in your digital marketing strategy is a big mistake. To stand out from all your competitors use these digital marketing strategies which help to grow your business.
Currently, many sites are taking SEO seriously, you’ve got to be one or two steps prior the competition to actually stand out. There are several things you can do to enhance your site’s SEO performance. SEO can be split up into two ways ON-Page optimization and Off Page optimization. In this article, we are going to discuss ON-Page SEO activities to be in the right way.
On-Page SEO refers to all things you can do to your Website as soon as you create it. Such as Page Titles and Description, Header Tags, URL structure, Image optimization, content optimization.
Page Title and Description
Page Titles and Descriptions play the most important role in SEO. This will definitely rank your website in search results. Each of your page and post should have unique title and description which include relevant keywords related to your content.
When writing your content, try to break up the article into small sections and a phrase it makes a user read easily and looks attractive. These sections can be given appropriate heading where H1, H2, H3, H4 tags are used. H1 tag is generally used for the main title in the post. This is why Keyword rich headlines are given more priority than general ones.
Make sure that to include search engine friendly URLs in each of your pages as these help better crawling for search engines. Shorter URLs perform better than longer ones and don’t forget to include relevant keywords in URL related to your post.
Including images in your content is a great way of attracting users while breaking boring chunks of text. And here the way to improve your SEO with images makes sure to include titles with relevant keywords and ALT attribute. Which help people to find your site when searching on Google images.
As we all know content is the king of SEO, Google loves unique content. Include targeted keywords throughout your content which helps search engines to crawl your content easily. Don’t overuse keywords it can lead your site to be banned by search engines. Instead of repetitive keywords use synonyms, if necessary. To be safe from Search engines robots try to keep your Keyword density 2- 5%. If you are writing a blog post try to build content links which helps a lot when used properly. These internal links in the article help the user to redirect to other pages in your blog. For example, if you have written a new blog trying to include internal links to older post related to the new blog. When the user comes and reads your new blog may have the chances to visit your old blog too. These also help to increase Google page ranks of your pages.