Maybe you never showed any interest in sewing, but at home, you probably own at least one or two embroidered items. Whether we are talking about an embroidered towel hanging in your bathroom or an embroidered apparel with your favorite club’s logo, there is embroidery in everything.
If you don’t know anything about logo embroidery, then I don’t blame you. A few years ago, I didn’t know much about it either. As a matter of fact, I used to believe that sewing, knitting, and embroidery was for older people. But boy, was I wrong. But today, you can find out almost everything about logo embroidery online.
When you are exposed to a wealth of promotional products, you understand how crucial embroidery is in marketing your business. It is safe to add that logo embroidery adds elegance to some of the most common items. This is one of the reasons why it is perfect for promotional products.
But today, we will only discuss logo embroidery. How is it done, how you can use it to transform your business, and which products you can embroider for the sake of marketing your business? So without any further hesitation, let us begin.
What is logo embroidery?
By now, you must have a little idea of what an embroidery actually is. To keep it simple, embroidery is the process of transforming decorative designs onto fabric through stitches, knitting, and weaving. The motifs are conventionally changed into a thread that is made up of multiple stitches.
What is the process of logo embroidery?
Back in the days, the embroidery was hand-held, meaning skilled embroiders would spend hours transforming delicate designs onto fabrics. But today, the process is easier than ever. In this modern age, you can now embroider through software and machines. Confused? But trust me, it is very easy.
The machine has a needle installed, which goes around from place to place to embroider onto the fabric, putting each stitch in its perfect position. You just need to guide through machines, and your design will be ready in minutes.
In the case of promotional products, an operator carefully monitors the imprint area and places the fabric onto the needle in the machine. This makes the process efficient, with each thread color stitching separately until the design is complete.
Before completing the project, the embroider carefully examines the threads and designs to remove any redundancies. With one last check, your products are ready.
This might be a little surprising for people, but embroidery is not just about sitting in a chair and using needles to sew. The process has become much more advanced and convenient.
Tips and tricks you should know about logo embroidery
Embroidery is not just about threading; it is also about making collective choices to make your promotional product stand out. If your business objective is to create visibility through promotional products, check out these tips you can use in logo embroidery for promotional products.
- Choose prominent fonts – When handing out promotional products, your business goal is to make your customers know about your brand, and branding begins with a logo. What good is a logo if it is not prominent? Your audience needs to read about your brand and your logo. Avoid small fonts in promotional products and keep your font size to at least ¼”.
- Choose the right fabric – When handing out promotional apparel, customers also notice the quality of the fabric. Choosing the appropriate fabric brings out the best design of your logo. Some materials that go well with logo embroidery include cotton, silk, and neoprene.
- Keep your logo simple and straight forward – The best part about promotional products is that your logo is the prominent force that you should highlight. However, there is a way of showing your logo. Some logos have a colorful outline that does not go well with the fabric and the design. Keep your design simple and minimalistic to showcase the products.
- Gradients are a no show – Gradient-based logos are pretty hip these days, but they fade in embroidered apparel. The reason for its disappearance is that the stitching is done separately to create an effect. So if your logo has gradients, try changing it up before getting it customized on apparel.
3D designs rule – Alongside conventional embroidery, 3D designs standout well in the embroidery. When rooting for promotional apparel like caps and hats, try puff embroidery to give it a 3D look.