New Content Indexing & Ranking 101: How to Stay Ahead in the Game

Content is the backbone of your SEO. A well-written and optimized content can help you get more traffic to the website, generate brand awareness, and establish authority over the web. But, when you have spent hours writing that highly informative, crisp, and unique content, how do you make sure it gets the due credit in terms of higher placement in search engines? We are here to help. Let’s talk about how to get your new content indexed quickly and rank faster on Google.

How to get your new content indexed quicker

1. URL Inspection / Fetch & Render

Indexing is not rocket science, specifically if we talk about Google. The simplest and probably the quickest way to do so are with the help of the URL inspection tool in the new Google Search Console. All that you need to do is submit the URL of the new page and ask Google to crawl it. Google has a list of URLs to crawl, and when you submit the URL through Search Google, it gets priority over other links. As a result, the bots will crawl the URL faster and it will get indexed in less time.

2. Sitemaps

A sitemap is another quick and easy way to get the URL indexed. If you have a sitemap, just put the new URL and it will get indexed. This can be done by putting the URL in robots.txt file. Another approach is through the new Google Search Console, where you need to submit the sitemap and validate it.

3. Google Indexing API

Google has launched new APIs to automate the indexing and crawling of URLs in bulk. This enables webmasters to submit hundreds of URLs via API in an automated way, at once. The time-saving procedure is for job posting and live stream structured data.

How to get your new content get ranked higher and faster

1. Interlinking

Interlinking is the basic yet one of the important steps from SEO perspective. Try to link important pages, as it gives Google the signal to crawl the page in the future. Also, when Google gets an idea of the important pages on the website, it might improve their rankings.

2. Social Sharing

Not many know that there’s a relation between the rankings of the content and social sharing. It makes sense to share the content on aggregator sites such as Reddit, as these create actual links that Google will crawl. When Google sees these activities, it gives the URL ranking preference over others.

3. Leverage URL structure

Leveraging URL structure specifically works for high authority websites. Google has to go through a lot of algorithms before it ranks a URL. When it sees a new URL, it doesn’t have a lot of signals pointing out that the URL should get higher placement on search engine. High authority sites can leverage the existing URL structure and publish a new URL with the same URL structure. The result could be a better ranking URL in less time.


Indexing and getting a new URL rank faster on Google can be easy, provided you know what works and what doesn’t. For those who are new to SEO or don’t know the insights, can approach SEO company India to take care of indexing and ranking worries. Hope that the above tips will help you in achieving desired results in less time.

Jane is a certified and experienced webmaster who has been in the SEO industry for over a decade. She brings to the table a lot of knowledge about how search works and different techniques to help clients rank better on search engines. Jane also works as a consultant with best SEO company in India.

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