Vero, a social media app has brought a billionaire into picture and he is Ayman Hariri. Keeping the present appreciation of this app in mind, it can be well stated that Vero’s Ayman Hariri has definitely hit the bulls-eye. Ayman Hariri conceived the idea of a social media network that has a framework of non-profit and functions equivalent to offline socialization process. In his relentless pursuit he made “Vero” which he says is a “True social media” meaning a network mimicking real life interactions and not only digital chatting.
Rise of Vero
The start-up says it is the effort of the Instagram cosplay communities that helped achieve this fan following in confined period of time.
In Vero, the first million subscribers Will be getting app services for freet, and the rest of the people are expected to pay a minor fees which has not be declared yet. But this promise of first million user waived off of service charges, has manipulated the download pattern. Going past Instagram, Snapchat and Facebook and with 500,000 downloads, this is most downloaded free social networking app in trend on google and apple stores.
Myriad social media network in usage started with no intention of being data-selling, ad-showing business model. But as they say “this is business & it means profit”. Later every such start-ups bent towards making money some way or the other.
How it works?
Recommendations are the crux of its expansion strategy. Here a user can recommend movies, music and other links to their friends and as relevant from its business motive, these recommendations are meant to prod the users to buy such products. Vero gives its users option to categorize their connections into “followers,” “acquaintances,” “friends,” and “close friends.” But as the critique goes, these design of option is way too old and has been already in use for long in facebook.
Who is Ayman Hariri?
Being a late billionaire’s son and the brother of a country’s prime minister has always kept Ayman Hariri under public scrutiny. His father established the world famous company “Saudi Oger” and his brother is PM of Lebanon. Being a billionaire has surely helped him in creating this app as there was no longing for funding from other source.
Vero has partnered with many renowned artist and other professionals to make show of their products for its users. Like designer Oliver Spencer whose men’s fashion line is now on the app. Another partner is Charli XCX who is a singer and behind-the-scenes glimpses of video “After the Afterparty” were shared in Vero.
Seeing these floodgates for new apps open, in acceptance of fact that people need alternatives to these cliché social media giants like facebook, instagram and twitter, we believe start-ups are on a race to outrun the tech-goliaths.