E-commerce is about creating opportunities for merchants to sell their products and services to customers globally. But this is possible only with a secure payment gateway that allows you to operate in multiple countries and accept payments in a multitude of currencies
Any e-commerce store that wants to expand its business globally must have a payment gateway which offers multi-currency support. Multi-currency support enables international customers to pay in their own currencies. There are not many payment gateways that are capable of handling the cross-border payment processing efficiently.
If you want to increase your conversion rates on your international business lines, there are many things you need to take care of while dealing with international customers. It is seen that the rate of abandonment among international shoppers is very high. There are many reasons why shoppers abandon their shopping carts, but the foremost reason is trust. A consumer should have the confidence that his payment would be handled securely.
Did you know there are shoppers who do not prefer to make a purchase just because the site is not presented in their local language? For a successful international business, the checkout page should always be presented to the customer in the language as preferred by the shopper. The main reason behind this that this will make the customer feel more comfortable and at the same time make him feel more like a local shopping experience. The right international payment gateway services can detect the shopper’s URL and present the appropriate screen.
Similarly, another thing to take care is that the price of your products should appear in the customer’s local currency so that the customers know how much exactly they need to pay without wasting time on currency conversion calculations. If in case the checkout page is not localized, shoppers will have to complete the purchase without knowing the exact cost. Customer if he discovers that the actual amount is higher than expected, they can initiate a refund or chargeback. Again, the right payment gateway can provide the customer with what they need.
Lastly, at the time of checkout, the shopper should be offered local payment methods. The shopper should have the option to choose the method of payment, irrespective of the country the shopper is in. By offering local payment options, you can reduce the cart abandonment rate.
As a merchant, ensure that you take care of the following.
- Your payment gateway should support their credit card
- The checkout page should be in their native language
- You should offer to customers options to make payment apart from the credit card
- Customers should have the comfort and enjoy the convenience of buying products in their currency using their preferred mode of payment
- Payment gateway should be secure
- Don’t ask for too many details or information at the time of checkout
By offering international payment gateway services, you can make cross-border business simple for both you and your customers. Partner with a payment provider that can support all your business needs.