During initiation, there were some limitations, like the video should be shot on your phone and must not be longer than 15 seconds. With time, Instagram has made various changes to its algorithm that encourage more people to share video content on the platform.
Instagram evidently considers the value of video both for marketers as well as individuals, thus planning to introduce more extraordinary features in the coming year. Apart from that, it will generate better video advertising opportunities for brands to flourish significantly. All of them who want to leverage the perks of Instagram video marketing, it’s worth to keep in mind that not all the trends manage to stay here for a long time, and they have to choose one that provides longevity to the videos.
With the details given in this post, you will learn to differentiate between short-term trends and those that are going to last. Let’s get started.
Vertical Videos Will Fan The Flame
When users first saw the vertical Instagram videos, they behaved indifferently. Well, this trend soon became crowned head. The entire credit for its overarching popularity goes to alluring story ads and IGTV videos, which are ruling the roost (of course, here to stay). Since we are in the habit of holding our phones in a vertical position, creating vertical videos naturally turns into our choice. So, you need to keep up with this trend also in the coming year. All you need to do is to make engaging videos in vertical format, and don’t forget to post them on the story and IGTV section.
Switch To Story Ads
Instagram story is getting the superior response from the beginning. This overgrowing popularity gives a blow to the trend of using video ads in the story. Brands that have practiced this trend, end up with getting remarkable results.
In case you own a small business going to create quick videos, use alluring video templates to design outstanding ads that collect huge applauds. Moreover, you can add a swipe-up option to display your offers directly before the audience. Followers count must be 10k or more than that to do so.
Illustrate Your Videos
Videos with stop-motion animation are unquestionably getting renowned these days, but that’s not the only player in town. Over the past few months, illustrators are serving brand for creating funny and freakish Instagram video ads. Its features let you combine still images with the drawing or animating the drawing itself. Also, make sure to choose bright colors in your video as it works like a magnet that attracts more people to see your creation. In such a way, most of your targeted audience engage with your Instagram posts.
With these lasting video trends, you get the ability to plan a productive Instagram advertising campaign. In addition to our recommendations, it takes creativity, strategic planning, and proper implementation to get a sure success. It’s always beneficial to keep an eye on the response your video ads are getting after trying out various available trends. If one is not working, shift to other trends without a second thought.