Importance of trademark registration

Trademark Registration of a company is important because it allows you to protect your brand name, trademark and design. Trademarks provide businesses a way of protecting themselves from unwanted copying. The use of trademark in India has become widespread due to the increasing number of activity in this field, and also the demand for a different approach towards preserving the brand value which can be enhanced by using Trademark registration procedure.

Trademark Registration is beneficial in protecting the authenticity of your brand. It ensures that the goods or services you provide are free from any competitors, just like how a trademark characterises your own personal brand and make it better for you. You must register your trademark so that it can be used anywhere in the world, because it will not matter whether you are selling in the US or China; your mark can be used by another person.

What is a Trademark?

A trademark is the brand or logo that you use to distinguish your product, service or business from those of others. A trademark may appear on your packaging, website, or other media. When you see a distinctive logo with a company’s name, it’s probably the company’s trademark.

What is Trademark registration?

Trademark registration is a legal procedure provided under the Trade Marks Act, 1999. Through trademark registration or you can say logo registration/brand registration, you can protect your brand or logo by restricting other people from using the same. By trademark registration, you get the ownership of the logo / name / brand.

The trademark registration process in India is required if a company or individual intends to protect their logo from the misuse by the third party. If a company wants to register its logo as a trademark they need to fill application form and they have to pay certain amount as fees for getting Registration in Trade Mark Office India.

Necessity of Trademark registration

A trademark protects your business from opportunistic use of other people’s names, words and designs. It identifies the source of your goods and services, making it easier for consumers to identify them and find you online. If someone uses your business name or logo without permission, you’re not necessarily out of luck. You may be able to recover damages for loss of revenue caused by someone else using your trademark without permission, or protecting yourself from a competitor using the same name as yours (counterfeiting). Trademark protection is strongest when it includes certain key elements in its definition

Valuable assets

A Registered Trademark is a valuable asset to your business. This can keep on appreciating over time. As your business grows, the value of your trademark keeps scaling up automatically.

Protection to your brand

A registered trademark gives you a unique identity, which differentiates your brand. A unique brand is all about creating a bond between the product, service, or business and its customers. Hence, it is important to consider registering your brand with the Intellectual Property Office in order for your business to gain visibility nationwide and also protect it from other businesses who may want to use similar terms.

Uniqueness to your Brand

A registered trademark gives rise to a unique identity to your brand. You can use it to build goodwill in the minds of the public and lay down a foundation for future success. It also allows you to defend yourself from infringement issues in case of a dispute with another company or person.

Its an easy communication tool

Registered trademarks can be used as an effective communication tool. They are easily recognizable, and people can guess which brand your product belongs to just by looking at it. For example, if you see a silver color half bitten apple on any device, be it a laptop or a phone—you know that it’s an Apple product.

Its easy for customers to find

With a registered trademark you can easily spot that the product is yours and easy for customers to find. In an elegant manner, you can be a step ahead in your sales

Trademark is forever

This is definitely an important step in the trademark registration process. To be on the safe side, it is better to file for a trademark if your brand name is getting established or if you have used it for quite some time now.


Trademark registration is the process by which a business sets its own rules, exclusive rights, and distinctiveness to describe, identify and distinguish its products. A trademark owns a unique and distinctive name that is used to distinguish your company’s products from other businesses. It provides an exclusive right to use that brand in relation to the goods or services sold under that brand. Trademarks are not trademarks with all the benefits associated with them but are just words or names of companies which can be registered as trademarks with an Indian trademark registration application (online).

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