The use of a funnel is to create a pathway for the liquid into a small entrance, so that liquid shouldn’t spill out. On a similar way, marketers try to funnel their audience by narrowing the path to their own marketplace.
Here the question may arise in your mind that how can you make use of funnel marketing for growing your business?
Using digital media, it becomes easier for marketers make use of the sales funnel to attract more engagement on their business websites. By nurturing the traffic they can generate better opportunity to increase their sales.
Here are shown the three different stages of the sales funnel using which you can nurture your brand and build a better relationship with your audience to enhance your sales.
Awareness of Your Brand
This is the phase where viewers get to know about your brand. From web sources, your audience might be able to get information about your site.
In this phase, your content needs to be more attractive so that it could attract more viewers. Usually, marketers come up with special offers and free services to catch the attention of the audience, such tactics are also called lead magnets. Once your audience starts subscribing to your website, you can build up a relationship with them and move them to the next stage of funnel sales. You can make use of effective lead magnets likes Live events, Quizzes, Mini-courses, E-books, Webinar etc. While you also need to make sure that your lead magnet should have a direct connection with your business objective (Bottom of the funnel) so that you can generate better leads which you can later convert into real deals.
However, digital media became a competitive platform for marketers and it wouldn’t be easier for them to compel their visitors to be their customers. While they can also make use of Sales Funnel software to shape their funnelling strategies in a more efficient way.
Gain Engagement on Money Site
Now that you have started building a relationship with your audience, you need to nurture their interest in your brand. This will help you to earn more trust for your brand. By raising the trust factor of your company, you could be able to grow the brand value of your company. For that, you need to value the interest of customers. That way you could be able to increase your sales as well.
While you might know that content is the key which can help you to grow the trust of the audience in your brand, products. You can make use of the blogs, videos, tutorials, social media, podcasts, customer reviews, etc., to attract the interest of the audience on your money site. Marketers, those who are using sales funnel needs to manage their branding strategies on different platforms at the same time. For managing such instances they can also make use of different sales funnel software’s.
Selling Brand Products
By going through the above process, your audience would start getting converted into your potential leads for your business. You need to convert those leads in the real deals for increasing the sales of your brand product, which are also the third part of the sales funneling.
The path of the funnel becomes narrower as your audience gets converted into customers. As in the case of a funnel you need to make sure that liquid shouldn’t get spilt out of the bottle, you need to make sure that your audience shouldn’t show interest in your competitive platforms. And try to convert them into your faithful customers.
To convert your potential leads into real sales, you need to target them. For which you can make use of; Sales email, Webinars, Phonic conversation, Messenger, Videos, Live events etc.
This strategy helps you to narrow the path of your audience so that you can target them to generate sales for your business. However, just investing time on a single strategy won’t help you to gain huge engagement in your business site, you need to make use of a combination of different strategies to enhance your chances.
Because of the competition in the market, it hasn’t been easy for marketers catch the attention of their favoured audience. However, by implementing the sales funnelling strategy, you can still direct be able to drive web traffic to your business site. In case if you want to avoid more competition then you can also make use of tech solutions like Sales Funnel Software, using which you could be able to improve your sales and generate better Return On Investment for your business.