The hotel and hospitality industry is entirely customer-oriented. This article is going to highlight the reasons why this industry badly needs a dedicated mobile app for its growth.
Today, mobile technology has reached such a level that there is no doubt that along with other industries, apps are revolutionising hotel and hospitality industry as well.
In this hospitality industry, where customers are the first and foremost priority, mobile apps can help the industry or business owners to facilitate the quality service as per the customers’ expectation or more importantly, the way they want.
Let’s check out the reasons why a hotel or the hospitality industry should get an app.
Make life simpler for both the guests and the hotel
The app will allow guests to clarify booking details or make requests while hotels can offer them special promotions and deals or ask for feedback. Also, the app will allow integration with other communication channels like social media or push notifications. This means the customers will never miss an update and can always access information on the go.
The smoother hotel booking process
When you integrate the hotel booking system in the app, things become really easier for the customers. They can book and confirm a service, can request changes or can purchase extras along with receiving and sending messages – all within the mobile app. As you can see, it not only creates a faster but also a less confusing experience for the travellers.
Strengthen the customer loyalty program
It will allow customers to earn rewards, collect points, and claim their benefits more easily. To gain more points, you can even ask your guests to build a more comprehensive profile in your hotel app. The more data you get, the more you can get to know the guests on a personal level and accordingly can provide a greater level of service to them.
Guests can communicate in their own language
In today’s tech-savvy era, mobile apps have the capability to translate communications back and forth. This has made communication between a hotel and the guests a lot easier. How?
Suppose if a customer sends a message in their native Japanese, your hotel will receive it in English and translate your reply back to Japanese. So, the chances of misinterpretation or misunderstanding become very less!
Be the guide for your guests through the app
With the app, other than showing the features of your hotel, you can guide your guests on the local attractions nearby, happening places to have meals, and where they should go shopping, etc. You can also show them interesting things to do near the hotel. On a trip, guests always look for convenience. Hence, you can offer helpful suggestions through your app.
Thus, a mobile app is going to give your hotel business a competitive advantage in this vying market.
If you can think of some more interesting features that can go well with your hotel app, you definitely can ask your app development team to add it.
Alex Forsyth is a skilled and experienced mobile app developer, who is presently working at Envertis and leading a team of best mobile app developers in Australia. For any kind of requirements related to Android and iPad and iPhone app development in Australia, reach Envertis for the best app solutions within a pocket-friendly budget.