It’s always been proven that videos generate far more leads and sales than any other form of marketing, including text and imagery. One video watched can easily generate thousands or even millions of leads and sales over time, and the great thing about them is that the cost per lead and sale is extremely low! But how do you make these super-powerful videos? How long should they be? What topics should they cover? Don’t worry, we’ve got answers to all your questions on how to generate more leads and sales with short videos below!
A short video done well alongside SEO Southwark can grab attention, inform viewers, build trust, and prompt action better than any other medium. But knowing what to say, where to put it, and how to integrate it with your other marketing efforts isn’t always clear. This guide to drive more leads and sales with short videos will help you get started, so you can use this powerful tool in your digital marketing strategy today!
What is Short Video?
In today’s digital world, you should always be considering how to build your audience and customer base, and video is a great way to do that. At its most basic level, a short video can be as simple as filming yourself talking about your product or service. For example, if you have an SEO business, you could make videos of yourself talking about digital marketing services in Southwark to improve online visibility and generate more leads.
What Platforms Can You Post Short Videos To?
Posting videos on YouTube is a no-brainer, but short videos can be posted to all sorts of channels that can extend your reach. Some platforms you might want to consider posting on include: LinkedIn, Facebook, Twitter, Instagram, Snapchat, and more. Some businesses have also had success posting short videos to groups they’re members of or communities they’re part of.
Join Hands with Influencers
Choose influencers for your short videos. Influencers can attract attention to your videos. They will not only help you make sales but also increase leads. This kind of video marketing strategy generates a good amount of traffic, improving your chances of converting visitors into customers.
Run Ads with Short Videos
You know how videos are a great way to create useful content for your site. They can also help you run ads that generate more sales. The benefit of running an ad with a short video is twofold: 1) You can capture the viewers’ attention before they even click on the page. They will see a short video which is engaging and captures their attention immediately. 2) People who view your ad may be interested in what you have to offer. When someone clicks on your link, they will then see another video, this time longer than 30 seconds, and by that point, they’re already engaged and might be interested in learning more about what you have to offer.
Ask Customers to Create Short Videos
An alternative to creating your own short videos is asking customers to create short videos for you. Often, businesses will ask customers to create short reviews of their products or services. Asking your clients for video reviews can be a more effective approach than asking for written ones because it taps into one of our most powerful senses: sight.
Repost Short Videos to All Social Media Channels
Research shows that videos are more than three times as likely to be shared on social media than any other form of content. That’s why it’s crucial to share your video on all of your social media channels as well as third-party. Reposting your video to these sites means you can spread its reach far beyond your own audience, tapping into a wider pool of viewers who may have otherwise never discovered it.
The author of this article is a leading specialist in SEO Southwark and has over a decade of experience in the industry. In this article, she explains the benefits of creating short videos. Visit https://sbc-marketing.co.uk/ for more.