The life of a home service contractor is not easy. You can be the best contractor in your locality and can still find it hard to get more business than your competitor.
Home servicing industry is one area where the competition is cutthroat. You have to literally fight for every inch of your market. On top of that, being a small business owner you have to shoulder a number of other responsibilities.
To help you out, we bring you a few tips that can help you stay ahead of your competition:
Spread the word through social media
If you can manage just 10 minutes time from your busy schedule and invest on social media daily – there’s a good chance that you will be able to acquire a good audience. Just keep your content engaging and maintain a balance between promotional content and other posts to keep your followers entertained. Showcase your work, answer inquiries, and offer free home care tips. This will ensure that members of your audience will come to you when they are in need of the service you provide.
Go for niche lead generation
Sometimes you need to have a little help from third-party vendors. To give your lead flow a boost, you can always count on a lead generation service provider. However, not every lead vendor can provide you with good quality leads. For that, you can opt for CraftJack, a lead vendor that works with home servicing industry and has in-depth industry knowledge. Equipped with the knowledge and relevant experience, it can weed out poor quality leads and provide you with nothing but the best quality leads with a high conversion rate.
Ask for references
Have a number of satisfied customers? You can ask them for references. Even today, word of mouth is the most effective promotional tool. Therefore, a reference from a satisfied customer can help you in generating good leads. You can use proactive after-sales service to boost the experience of your customers and encourage them to talk about it on social media.
Attract them with discount
Lure the prospects with seasonal discounts or early-bird prizes announced in social media, local newspapers and channels. Advertising for a local business in national media is just a waste of money. Stick to local media and focus on local promotions. A little promotion never goes out of style.
We hope these tips will help you find more business than your competitors and flourish as a home servicing contractor. But remember, no amount of leads, promotions, or references can save you if you can not deliver a quality service every single time. A single poorly done job can ruin your reputation. So, keep up the good work and success will follow.