Almost every individual on this planet has access to the internet and active on social media platforms. It is common now that the business owners have plenty of options to reach the customers. That too without spending a dime.
The era of digital made business easy for both. Whether it is an ordinary person or a multi-millionaire. Both have access to social platforms and leverage the attention.
Thank goodness, now you, me, or anyone can view, research and collect the necessary information before doing business with anyone.
That been said, here is the powerful tool that business owners can utilize fully.
And that is “Social Selling”.
Now before you get confused Social Selling with Social Media Marketing. Let me clear you, both are different.
Both play different roles when it comes to business. Social Media Marketing is more about building brand and its awareness. And also advertising on your social platforms about your product and services. On the other hand, Social selling is selling your products and services to the customers.
Let’s learn a bit about Social Selling.
What is Social Selling?
It is more of building connections with potential customers. Though the medium of reaching them is social platforms. Providing the solutions to their problems by offering your product and services. The Social Selling word itself describes the motive of it. It is mainly concern about selling or sales.
The importance of Social Selling in Business to Business:
Here, you can cut down the time, and reach directly to the customers. You have a scope to understand your clients in a better way. You have a golden chance to increase their faith in your product. Meet People who are genuinely interested in your product and services. And let them feel your product and service can resolve their problems.
You are not spamming anyone with your sales pitch. You are approaching the client in a dignified way and showing them the way how they sort out their issues.
Here are the Four Ways How you can Boot your Social Selling Easily:
Give first then Ask:
You need to be Giver in the first place. If you want to have a solid connection. No one would be interested in you or your company. No matter how great the product you made or the packing or offers you provide. First Add value to customers. Now, you may wonder how you can do that?
The answer is simple, you can add value to them through creating the content or showing them the right path. Not just pitching about your product or services.
Join the Groups:
Social platforms are generating leads incredibly. There is no comparison to Social selling vs cold calling. The cold calling has its own merits and demerits. But the Social Selling techniques will save your business from crash. One of them is Socializing, Joining the various social channel groups where you’ll find the ideal clients. Platforms could be LinkedIn, Facebook, and Twitter.
These are the most popularly used platforms for Social Selling Marketing. This leads to the next point…
Be Active on Social Platforms:
Once you joined the groups, that doesn’t mean you have a green signal to dump your website links or your business presentation. Know when to act and when to reveal about your product etc.,
The best way you can do is by immersing in the conversations. And identifying the need of the clients and at an appropriate time delivering the solutions. The benefit of doing this is, you can better your product according to the customer’s needs.
You are smoothly introducing your products and services to clients. And building a trusted relationship.
Make it Personalize:
The more you use personal tone at a time of reaching out to customers. It could be great in the long-term. Keep it simple, direct, and professional. Remember, you are trying to sell your products to other humans just like you. Be transplant with your customers.
Notice how well your approach is working.
Social Selling is a very common way to find your customers in the millions. The number of active social media users is increasing rapidly, which means the chances to boosting your sales are high.
This is an effective way to double your sales, with little effort.
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