One of the most powerful tools a realtor has is their business website but it can also be a detriment if it leaves a negative impression on customers who are navigating to use it. When deciding on how to build the agency, it is important to understand where to invest the capital and a professional web design should be at the top of the list.
By searching online, you can find affordable and qualified design firms who specialize in the property industry with the skill to build responsive web design for realtors that include a variety of features to help both the agent and the customer. When looking for the right firm to partner with, there are a few features that you should note on their service list that can help your site stand out from the competition.
You never know exactly how a potential client will find your site but it should be available for viewing and should be accessed from any device such as a computer, tablet or smartphone. Responsive websites include quality content management so the listings and information can easily be updated by the realtor. But it should also be easy for the clients to navigate, search, and mark their ‘favorites’. The website is the agent’s connection to their business and to their clients. Emails, marketing links, lead management, and professional design layouts should be part of the standard design package offered by the firm. Reporting is another key tool that agents need to keep track of properties and clients along with market changes and making adjustments to the site as needed.
The best real estate website designers have templates which include the basic essentials. After the initial consultation they can build out the site to reflect the agent’s personality and business approach. Customers should be able to connect with the realtor before they meet in person and should be comfortable in dealing with the agent even from a distance as can sometimes happen in relocation situations. A site that is engaging, easy to use, contains helpful information, and allows the user to search based on their criteria gives the impression that the agent will be just as easy to work with. Websites are the new ‘calling card’ for realtors and a critical part of how they build their client list along with word-of-mouth referrals.
Just as you would take time to dress like a professional and stage a house properly for an open house, calling the experienced web design team should be one of the first phone calls you make after getting your business started. You may not have a good deal of walk ins, but when your link is at the top of the search results list due to excellent SEO and analytics, then the clients will be ‘clicking’ to take a look at what you’ve got to offer. Make sure they stay and choose you by investing in the top website designers who not only know how to put a site together with the necessary features and provide support, but have an intimate understanding of the property market industry as well.