Your virtual event platform must support the experience you want to create for your attendees and your ability to accomplish your virtual event goals whether you decide to host a fully virtual event or a hybrid event with both virtual and on-site components.
What Is a Virtual Event?
A virtual reality event platform is a fully interactive 2D or 3D program that lasts for several days or hours and delivers an immersive experience for huge audiences (scalable to 200,000+ attendance).
Networking, social integration, gamification, polling, Q&A, chat, quizzes, surveys, and other alternatives for sponsorship and revenue are all made possible by virtual technology. They work well for trade exhibits, user conferences, product introductions, sales launches, town hall meetings, training sessions, and hiring events.
A virtual reality event platform is necessary for three different sorts of virtual events to support the features and functionalities needed to create a flexible, scalable, and wildly successful multi-session virtual event.
What to Consider While Choosing a Virtual Reality Event Platform?
Listed below are the factors to consider while choosing the best 3d virtual events platform.
- What are the communication features available to participants?
Any virtual event must allow for networking and open communication, and the platform should be able to do this without any difficulties or hiccups. The platform should ideally have features that let users message speakers, attendees, vendors, or hosts via a structured approach that makes it simple to locate and get in touch with users.
Live 1:1 video chat features, for instance, foster an immersive experience and improve audience interaction with the artist on hand. The ability to chat privately is also excellent for improving connections. Some platforms even allow users to use live polling or Q&A to direct a group debate.
- Opt for a virtual networking event technology.
You may already be aware that live polls and Q&As allow your online participants to participate in the event. They won’t be able to interact with the presenters, the moderator, or other guests as they would at a live event, though. You don’t have to deny this experience to your online guests. Always pay attention to the virtual networking possibilities when looking for a virtual events platform; a good platform will offer one.
- Check to see if the platform offers a branding option.
Using a virtual reality event platform that you can’t customize for your brand is the worst. And when it involves technology for virtual events, it is doubly unpleasant. Because you’re organizing virtual events to increase brand recognition, you need a platform that you can customize in terms of colors, graphic components, and fonts to match your brand identity. A reliable virtual events platform will almost always give you the choice of branding.
- Pay close attention to how the platform works for users.
These people are not only your virtual attendees; they are also users. They begin a user experience as soon as they connect to your 3d virtual events platform, which means they will feel a specific way about the information at your event as well as the platform you’re employing. With this in mind, you should choose a platform that is simple to use and navigate so that your attendees have a good user experience. Examine the platform’s usability and intuitiveness from the perspective of your virtual guests. They are likely to agree with you if you perceive the user experience to be challenging or unpleasant.
- Determine virtual event formality
Platforms for virtual events come in many sizes and kinds. A few event platforms have created their products to give you the impression that you’re playing a video game. Some platforms, on the other hand, are more conventional and are better suited for a formal audience.
Your audience will largely define the formality level of your online event. For instance, developers will like a virtual event platform that has a video game-like interface. On those platforms, users can engage in entertaining activities like driving a race car and exploring the venue as a different character.
The aforementioned example, however, might not be appropriate for a C-level event.
Conclusion
The process of choosing a 3d virtual events platform involves many choices. Budget, feature choices, sponsorship capabilities, end-users, and hybrid event possibilities are just a few of the decisions you must make.
The decision made in this post will help you narrow down your options when selecting a virtual event platform.