If you are looking for Web development solutions to boost the usability, efficiency and ranking of your product, check out the latest trends in Web development in 2020.
- Accelerated Mobile Pages
It’s now two years after Google’s public launch of its AMP initiative, and it is gaining momentum. AMP is an open-source initiative that allows for superfast loading of pages. AMP strips web pages down to the basics and removes scripts slowing them down. In a nutshell, AMP in the search results increases the overall user experience and visibility of the website.
About 53 per cent of all internet traffic, according to Statista, comes from mobile phones and tablets. The use of AMP will accelerate as search engine optimisation (SEO) progresses towards mobile devices.
Advantages of moving AMP for a website:
- Faster load Speed
- Improved Mobile Ranking
- Better Server Performance
AMP allows SERP websites to rank higher, improve conversion rates and load pages in less than a second.
- Voice Search Optimisation
Voice search technology is rising extremely rapidly. Traditional quest remains strong, but it has been documented that increasing numbers of people choose to talk to assistants rather than sort.
Today, many spheres are affected by this technology, especially the ecommerce. Voice commerce lets users scan much faster and more efficiently for items and full transactions than manual searches. The most popular voice search assistants are Amazon’s Alexa, Google Assistant, Apple’s Siri and Microsoft’s Cortana.
Advantages for optimising your website to voice search:
- Increased Traffic
- Higher Ranking
- Better user experience
- Progressive Web Apps (PWA’s)
Businesses that want to attract mobile users have three ways to do this: build a native app, build a responsive website, or develop a progressive web application (PWA).
Native apps have a perfect user experience, but at the same time they have higher adoption barriers. Mobile websites are less effective from the point of view of user experience, but they are easier to navigate. Bridging the gap between these two solutions would be the most advantageous alternative for companies.
A progressive web application (PWA) operates just like a native app but does not allow users to download it from the app store. A PWA is a cloud powered mobile application that is always available and immediately loads.
Advantages of PWA’s:
- Works well on mobile devices without any issues.
- They don’t take up much storage space.
If you want to distinguish your business this year, you’d better look at some trends from the above list and find a useful technology to apply.