Assuredly, the primary motive of every merchant behind setting up a Shopify store is to generate traffic and increase profits. But even after initiating an online business, some are not able to bring the desired conversions. And, multiple areas of eCommerce strategies may be responsible for this failure. One of the most common is lack of adequate marketing strategies. Unlike physical storefronts, online business has a lot of marketing scope and customer reach. Here, in this article, you can find some of the crucial areas that you can consider while heading towards your perfect marketing strategy.
Taking Charge of Abandoned Carts
According to Barilliance, “an average cart abandonment rate was 77.24% in the year 2016 and rose to 78.65% in the consecutive year of 2017”.
In eCommerce industry, almost 3/4of consumers leave their shopping carts without completing the purchase. The reason may be any such as hidden costs or taxes, shipping costs, crashed websites etc. This way you tend to lose money. But there is nothing to get disheartened as every abandoned shopping cart has a massive opportunity to increase your revenue only if you have the capabilities to transform them into recovered ones. All you need to do is gather all the possible reasons that your customers are abandoning the shopping cart.
Some of the fluently find reasons for abandoned cart are as follows:
- Extra cost (Shipping, taxes etc.)
- Complex or lengthy checkout process
- Unsecured payment methods or gateways
- No cash on delivery
- Crashed website or payments
One of the easiest methods to recover the abandoned carts is via sending reminders to your customers via email campaigns or reminders etc. Though you need to make sure that your recovery reminder emails are efficient and competent enough to convince them to return to your store and complete the checkout or explore more to buy new products from you.
Apart from these recovery methods, you also need to keep a check on the current checkout process and payment methods you are offering. As such area can be easily customized with a technical assistance from Shopify expert that easy to hire or consult worldwide.
Upselling
Product upselling is the best way to boost eCommerce sales for your web store. It is said to be 20 times more effective than online cross-selling. Also, it takes less time and effort of yours.
It generally involves a process of offering a better or enhanced version of the product at a higher cost than your customer is purchasing currently. For e.g., if a customer is purchasing a camera, you can show the better models of camera with extra features or benefits that he/she may not get with the current one. It is a perfect way to increase conversions on your Shopify web store.
It usually encourages your customers to spend more on an expensive and feature-rich product.
Integrating Social Media Platforms
Social media expansion has reached to such an extent that it is currently ruling the eCommerce industry. Nowadays, selling on digital sales channel and promoting it on social media platforms go hand in hand.
As per various studies, it has been proved that 3 out of 4 online shoppers prefer to explore and follow brand’s social media page.
With over millions of daily active users, social platforms like Instagram and Facebook has become the fastest growing social eCommerce apps around. Such social media platform apps allow you to contact consumers, other brands and influencers to further market your products. Therefore, you can capture and impress a huge percentage of your target audience with a seamless integration of social media platforms on your Shopify web store.
Always be Available for Your Customers
A key to success always lies in an effective and on-time conversation with your customers. Though it is not always possible for you to be available 24X7. Therefore, you can consider to having a Live Chat for your eCommerce store. Live Chat is fastly becoming an extremely preferred way for a consumer to chose to contact and explore you.
As per MarTech, “51% of customers are more likely to purchase from a website which offers you a live chat.”
Adding to this, having a Live Chat on your website allows you to achieve the following:
- an increased level of satisfaction rate
- another mean of offering customers a helping hand for their questions and grievances
- increased conversions
- and, more.
BOTTOMLINE
There are numerous other eCommerce marketing tactics that you can follow in order to spread awareness among your potential customers. All you need to do is to figure out their shopping trends and preferences across various digital sales channel and come up with an approach to provide them with the requisite comfort.