Disinfectant wipes are moistened towelettes that contain disinfecting chemicals such as chlorine, alcohols, or other active ingredients to kill germs and bacteria on surfaces. Disinfectant wipes are widely used for disinfecting hard surfaces such as floors, countertops, handles, toys, doorknobs, light switches, sinks, toilets, and electronics. The demand for disinfectant wipes has significantly increased due to the ongoing COVID-19 pandemic as they provide a quick and effective way to wipe surfaces and hands to reduce the chances of infection.
The global disinfectant wipes market is estimated to be valued at US$ 5.10 Bn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the disinfectant wipes market are Procter & Gamble Co., Kimberly-Clark Corporation, Clorox Company, Reckitt Benckiser Group plc, Lysol (Reckitt Benckiser), SC Johnson & Son, Inc., Ecolab Inc., Unilever, Cascades Inc., Sani Professional, Diversey Holdings, Ltd., PDI Healthcare, Essity AB, Georgia-Pacific LLC, Germ-X (Vi-Jon, Inc.), Seventh Generation (Unilever), Hand Sanitizer Wipes (various brands), Tapmatic Corporation, Medline Industries, Inc., Zytec, LLC.
Key opportunities in the market include growing demand from hospitals and healthcare centers due to increasing healthcare-associated infections. The COVID-19 pandemic has further accelerated demand from commercial and residential users. Manufacturers are focusing on product innovation by introducing natural and eco-friendly disinfectant wipes made with plant-based ingredients.
The global demand for disinfectant wipes is also increasing due to expansion of end-use industries such as healthcare, hospitality, F&B, and commercial facilities management into developing regions of Asia Pacific, Middle East, and South America. countries.
Market Drivers
The primary driver fueling the Disinfectant Wipes Market Growth is the ongoing COVID-19 pandemic. The demand for surface disinfectants including disinfectant wipes has significantly increased globally due to increased awareness about hygiene and sanitation. Disinfectant wipes provide a convenient way to disinfect surfaces quickly and are widely used both commercially as well as residentially. Furthermore, growing health awareness and prevalence of hospital-acquired infections are also driving the demand from healthcare industry.
PEST Analysis
Political: The demand for disinfectant wipes depends on government healthcare regulations and policies for hygiene and safety. Strict regulations on product quality and ingredients will impact market growth.
Economic: Changes in the global and regional economic conditions influence consumer spending on healthcare and hygiene products. A stable economy favors market growth through higher consumer spending.
Social: The rise in health and hygiene awareness among people increases the adoption of disinfectant wipes for disease prevention. Widespread health issues like COVID-19 boosted product demand for surface disinfection.
Technological: Advancements in material science are enabling the development of wipes with specialized coatings for long-lasting disinfection against multiple pathogens. Connected devices that can monitor wipe usage support efficient uptake.
North America
The North American region accounted for the largest share in the disinfectant wipes market owing to factors like growing health awareness, rigorous hygiene standards, healthcare reforms, and presence of key players. The US constitutes a majority share due to rising concerns regarding Hospital Acquired Infections(HAIs) and implementation of regulations to curb the same.
Asia Pacific
Asia Pacific region is expected to be the fastest growing market for disinfectant wipes during the forecast period due to improving healthcare infrastructure, increasing population, rising standards of living, and growing focus on hygiene and safety in developing nations like India and China. Rapidly aging population base in countries like Japan also drive the regional market growth.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.