What is Digital Marketing? Job roles and career in Digital Marketing.
What is Digital Marketing?
Digital Marketing is way to get our website on top of SERP (Search Engine Results Page), so that we get revenue from website traffic or we can make our business success with less economy (compared to Traditional marketing).
Activities to do in Digital Marketing
ON Page: – In which you do things like Content writing, maintaining a quality website, posting regular updates etc.
Some of the ON Page activities are
- SEO Title
- Meta description
- Meta tags
- Content quality
- Keyword density
- Internal and External linking
OFF Page: – In which you do things like Directory submissions, Article submissions, Advertising etc.
Some of the OFF Page activities are
- Directory submission
- Article submission
- Local submission
- Blog posting
- Forum submission
Job Roles in Digital Marketing
- Digital Marketing Executive: – It is in the starting stage of career, in which your role will be like SEO executive, SMM Executive, SEM Executive etc. And your work will be researching, developing of the content.
- Digital Marketing specialist: – After gaining experience like 18 Months or 24 Months, you will be treated as a specialist in respected field like SEM specialist, Content marketing expert etc. In this stage your work will be like collecting data from executives and reporting to the manager, and making decisions on your own.
- Team Leader: – With experience of 2-4 years, you will be treated as a team leader or a Manager in respective field. And your work will be guiding teams and contributing your work for the organization.
- Analyst: – In companies there is strong focus on departments like SEM, SEO and SMM. There is a requirement of skilled and efficient persons for analyst and strategic roles. An analyst guide teams to improve overall effectiveness.
- Head of Digital Marketing: – It is the top level in current field, in which you will have to report to the overall Head of Marketing.
- Head of Marketing: – In some organizations it may be called as Chief Marketing Officer, Vice President Marketing. These are profiles which are not related to Digital Marketing technically. But a CMO or an HOM or a VP of Marketing should have knowledge about Digital Marketing..
Career in Digital Marketing
It is a good way to the people who likes challenges in every work. For example there are Trillions of websites, by which we want to be on the top of search results.
Based on your interest, you can choose to work in 3 types of areas
- Digital Marketing Agency
It is an agency, which gets works from Different companies. In which you will have to work for the clients.
- In a company which requires Digital Marketer
It is a company which hires you to do all the things related to Digital Marketing. In this you only work for one client.
- Digital Marketing Tool/Platform Company
Another opportunity to grow in your career in Digital Marketing is to work for Platform companies like Google, LinkedIn, Facebook, Adobe and Salesforce. These job offers are limited, but they pay you at higher range of salaries.
For jobs in Digital Marketing you can visit digitalmarketingjobshub.com. In which you can get number of job opportunities with experience or as a fresher.
To get training in Digital marketing or in Data science do visit Social Prachar