Infographics – an attractive informative image that attracts user with its color, font, font size, icons, flowchart, information, and many other visual elements etc. An infographic turns a boring data into a beautiful presentation, a difficult statistic into an easy to understand the captivating image.
What are the types of the infographic?
Choosing the correct type of infographic is an essential part of digital marketing. So let’s go through each type of infographic designs:
Flowchart Infographics – These type of infographics can assist to present data in a flow, sequence, steps etc. Data such as for example – food recipe, opening a bank account, steps of creating a website etc. can be represented in this type of flowchart. Best to present guided data in these type of infographic.
Timeline infographic – Timeline refers to time, year and date; date, where year or date is important, can be well represented using this form of infographics. Example – the evolution of any products/ company/business etc.
Comparison infographic – Best to present data to differentiate data from one another. As the name explains two data can be compared side-by-side example – benefits and side effects of eating a banana, comparing two products etc. and a quick look at the infographic can make one easily understand the differences without reading a lot of text.
Data Visualization Infographic – Use of graphs, charts, plots etc. to present data can be made using this type of infographic. Best to represent numeric data, stats or any other complex numeric data etc.
Informative or List based Infographic – These types of infographic are best for data that needs explanation, stories, narration, lists etc. Such data needs to be beautifully crafted into a creative infographic that on just scanning clear the concepts in just a minute or second.
Interactive Infographic – These are infographics that allow the user to interact with the reader, usually data that contains yes or no format can be beautifully embedded into these infographics.
These are some of the types of an infographic that we can publish on the web using the type of data we have. After choosing the type and design of the infographics, the second important part comes is planning. To plan the flow of infographics, it is important to chalk out – what is to be presented on the image, what all are the text and icons going to be used must be made final.
Author Bio – The author is a marketing expert and often writes on various marketing updates. The author here is sharing about the types of infographics design that one can create and submit infographic on the web.