Do you know how many eCommerce brands are currently fighting for sales and revenues in the online world? You may find the average somewhere close to 24 million. So, if someone wishes to begin a new brand, what can they do to make it stand out in such a large crowd. Simple answer – adopt a few cool SEO practices. You need to increase your online visibility by treading through the twists and turns of the Search Engine Optimization or SEO world. Sounds tricky? It’s not, you just need to do some basic homework to gain a perspective and then use the latest SEO practices to create your own niche. Here are some of the most common tips suggested by some of the best eCommerce SEO agencies in Melbourne, Sydney, and Perth:
Work On Bringing Down Your Page Loading Time: Gone are the days when people had plenty of time to sit and watch pages load on 2G/3G networks. We are living in the age of 5G where GBs of data uploads and downloads in a matter of seconds. No one will sit and wait for more than 2-4 seconds for a website to open. So, the first thing that you need to ensure is to decrease or optimize the loading time of your eCommerce platform as best as possible. Make sure you bring the duration under 1-3 seconds timeframe, if you exceed that you will run a high risk of increased bounce rate. eCommerce sites are larger in terms of data and graphics which means they need more time to load on any browser. Speeding up such platforms is always a challenge, you can work on it by compressing images, employing Content Delivery Networks (CDN), and lazy load programs. Google provides a special tool called the Google PageSpeed Insights that monitors a website’s speed weekly and lets the company know what it can do to improve things.
Make Your Site Secure: Almost all eCommerce developers in Australia and the rest of the world will agree on this point. Your site needs to have an SSL certificate which shows the visitors that they are visiting a secure site. If the browser shows that the site they are visiting is not secure, they wouldn’t trust your business and will leave even before the page loads up. SSL certifications are important to gain a shopper’s trust, and apart from that, they help sites rise in search engine rankings. It gives the search engine algorithms a reason to trust the site and gives it better ranking in search results.
Product Pages Optimization: Product pages to eCommerce sites are what leaves are to tree trunks. These pages decide if a visitor will turn into a potential lead or not. Most search engines observe and then work on user behaviour to show them the best links related to their interest. A well-optimized product page will ensure that the search engines pick its link along with others whenever a target user tries to search for something in its category.
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