Data science combines mathematics, statistics, and computer science, in a way that avails identifying patterns within data and drawing insights from it. From this, data can be modeled to solve real-world problems.
Customer segmentation: One of the fundamental ways in which businesses understand their customers is through segmentation. Typically, customers are segmented predicated on demographics, psychographics, sales comportment, etc. to target them with the right products and offers. On a very large scale — say for an FMCG company like Unilever or retailer like Walmart — performing customer segmentation manually is increasingly arduous. This is why this is an exemplary data science use case.
Virtual assistants: No wonder, the extent to which people are utilizing virtual assistants like Siri, Alexa, etc. is way beyond what was expected. These assistants make utilization of speech recognition techniques to perform tasks like sending messages, browsing the web, playing music, making calls, etc. There cannot be a better way to proceed with this than by employing data science techniques.
Social media: Social media is something that has established itself as an essential element for the current generation. We’ve been engendering an abysmal magnitude of data through chats, tweets, posts, and so on.
In the most prevalent understanding of verbalization, wherever there is an abundance of data, AI and machine learning are always involved. The most mundane utilization of AI in gregarious media is for face verification and to detect of facial features.
AI in social media can be associated with big data and machine learning where deep learning is utilized to extract every minute detail from an image by utilizing a bunch of deep neural networks. On the other hand, machine learning algorithms are habituated to design your aliment predicated on your interests.
Fraud detection: Fraud detection is the most critical part of any financial industry. In this area Data, Science, and AI are often used together. Even minuscule malfunctions and glitches may lead to financial loss. Real-time predictive analysis avails in the enhancement of fraud detection as well as Cyber Security. With the availability of Data Science, the companies are providing their financial accommodations efficaciously. This technology avails them to identify potential fraud transactions held during the time of any activity. It avails to block the session in case of detection of any unusual financial activity.
Risk management: The unprecedented times and highly precarious business environment calls for better risk management processes. Basically, a risk management plan is a critical investment for any business regardless of the sector. Being able to fore optically discern a potential risk and mitigating it afore it occurs is critical if the business is to remain remuneratively lucrative. Business consultants will exhort that enterprise risk management encompasses much more than ascertaining your business has the right indemnification.
Conclusion:
Data science is a growing area that is of huge benefit to the world in countless ways. Security, agriculture, healthcare, insurance, education, transportation, and social media are some of the key industries where it is actively being utilized to improve efficiency, quality of life, and access to information. In the current job market, data science skills such as hands-on programming tools, statistical knowledge, visualization of data and networks, machine learning, and deep learning are in high demand.