Companies often get caught up in finalizing their logos and are willing to spend weeks or even months doing that. However, once they are done, and successfully launch their brands, they give little to no heed to product photography and brand imageries. Little do they realize that imagery works as a catalyst that makes people understand, value or disregard and moves on to the next product. In fact, it’s safe to say that product images have the power to make or break a sale.
It is for this reason that businesses have started using image editing as well as photo resizing services. Even more so because these services help make their target audience stay on the product page for a longer time, and understand the product better with the help of alluring visual cues.
Images can have a significant impact on your online business, especially when you use them on product pages, homepage, category pages, social accounts, blogs, and important areas. Here’s how using high-quality images for products can work wonders for your eCommerce store:
- Make a great first impression with visually appealing images:
Images are apparently the first thing a customer sees when going through a product page on an eCommerce store. The description or the additional details come into the picture later The first few seconds are very crucial, because that is the time when the customer figures out whether or not the product meets his/her requirements and determines if it is the same product he/she is looking for. Visual cues make it easier for people to decide on a particular product they intend to buy to meet their needs. Make it worth their while by placing professionally edited images on the product and category pages, where they usually look out for what they want. - A picture is worth a thousand words:
Putting a high-quality image on a product page can help illustrate the quality and minutest of the product details. And when people are unable to physically touch or feel the product, they rely more on images to make a purchase. So, enhancing the image quality is a good idea. If you want the experts to do it for you, why not go for portrait enhancement services? - Mobile shoppers look for visual cues to decide on a purchase: With the rising popularity of mobile eCommerce, the importance of images has also increased. Mobile users make a purchase using images as a reference to judge the product and its quality. Having a clear, appealing product image will definitely bring in more users to the product, resulting in more clicks, more views and therefore, more purchases.
- Poorly optimized images may actually hurt the website: If you are using unprofessional or badly optimized images for your products on the eCommerce store, it will negatively impact the user experience. Not only this, it will adversely affect your product rankings on search engines as well. With professionally edited and optimized images, you can get a strategic advantage over the competition.
If you want domain experts to take care of image editing for you, reach out to PhotozWorld, and avail photo resizing and enhancement services. Get started by simply dropping a line or two at [email protected].