Aspects that Portray Magento as a Mobile-Responsive Platform

This article aims at highlighting the valuable aspects which, online merchants can fetch while building retail mobile apps for the business with the help of Magento.

We have already stepped into the mobile-first world where a smartphone has become the prime source of information for us. Likewise, this has led a massive impact on the consumer behaviour and almost revolutionised the way people shop. The world of eCommerce has also experienced this paradigm shift to a great extent and thus, it has become necessary for online merchants to have an app for capturing the mobile-driven audience as well.

Though there are a plenty of eCommerce platforms to build a powerful online store, however, very few of them come with the potential of robust mobile-responsiveness. Thus, while building a retail mobile app, it becomes essential to detail the mobile-friendly features of the considered platform. Ideally, Magento has been the most powerful option and owing to this fact, following here are some of the valuable aspects being discussed.

Task notifications

A business succeeds only when it facilitates ample communication with the customers. Keeping this in mind, custom module development of Magento helps companies perform the crucial tasks such as sending notifications to the customers by using the app.

Customer base

One of the crucial challenges a business mostly face is to build a long-lasting relationship with its existing customers and drove new customers at the same time. It’s possible only when you are able to deliver the exact solution to your clients thereby, letting them make no extra efforts to search their required product or service. With Magento, it becomes much easy to develop user-friendly mobile based online store solutions which, will help customers to experience a simple purchasing process.

Promotion

Facilitating an eCommerce store with a mobile app powered by Magento aids in performing the marketing activities. Using significant features such as sending offers and push notifications, offering codes and coupons, scanners are some of the ways online merchants can use for promoting their product and service offerings.

Awareness

The Internet is bombarded with millions of websites and apps offering a wide range of products and services. Thus, for driving the interest of customers to your eCommerce store, you need to make the most demandable products available to the shoppers. You must educate them about the unique aspects and benefits which, make your product offerings stand apart from the rest.

Magento is undeniably the most compatible platform in smartphones which, offers extensive flexibility and unmatched efficiency to it. Thus, if you are planning to build an app for your eCommerce website and ensure maximum mobile responsiveness, then Magento is the most suitable choice.

Jonathan Paul is a leading tech geek and advisor, passionate innovator and ardent writer who likes to inform readers about the latest updates of the domain of Magento eCommerce development and guide them about the things to know before they hire Magento expert.