An Introduction to Google Analytics

Google Analytics is a free online analytics tool that gives you a complete picture of how visitors are coming to your website and what they do once there. You could have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don’t know anything about them. With its robust web analytics and reporting tools, Google Analytics can help you make the most out of visitors and potentially turn them into customers.

Since Google Analytics provides an easy and free way to track and analyze your website, it’s a great way to get up-to-date information on how visitors are using your site. With its robust web analytics and reporting tools, you can make the most out of site traffic and potentially turn them into customers.

We live in an era of digital footprints, and that means you have to know how visitors interact with your website. That’s where Google Analytics comes in. The free, robust analytics tool provides an easy-to-use way to track visitors on your website and analyze their behavior. It can provide insights into what happens on your site, where the traffic is coming from, how many people come to your site and how often they come back.

Basics of google analytics

Google Analytics is a powerful tool that allows businesses to gather information on the activities of their customers. The most popular business digital marketing and website analytics solution, Google Analytics shows important visitor insights like where and when your visitors arrive, what pages they visit, and how long they spend on your website. It also helps you understand your traffic flow by identifying trends in traffic sources such as search engines and affiliates.

Google Analytics makes it easy to understand how customers interact with your website, which pages they visit and when, who clicks on their links… all the way down to how much time they spend on your site. Just a few minutes of setup and you’ll see everything you need to know about your visitors in one place.

Few terms to be known:

Account—an area where you can see all of your properties and make changes to them from one dashboard. You can have as many accounts as you like, and each account will have a unique view on that property’s details.

Property- The site or app you want to track.

Tracking Id-  A unique code that we add to your website to track how visitors arrive and use the site, so we can provide you with detailed statistics.

Conversion- It means you get visits that turn into customers or potential customers. Conversions are created when someone visits your website and turns into a customer, or they download your app and turn into an active user.

Sign up for a google analytics account

To use Google Analytics, you will need a Google account. Go to and click on Sign in or Create an Account on the upper left corner. If you’re already signed in, click on Access Google Analytics. Fill in the required information – account name, website name, URL, industry and time zone – and complete setting up your account.

Set up Google Analytics on your website

A Google Analytics Tracking Code is required to track your website. Once setup, you will be taken directly to the Tracking Code section after setting up your account. The tracking code must be on every page you wish to track.

If you are using a Google Analytics account, then you can add the tracking code to every page on your website. This requires you to manually add the tracking code each time you make a change to your site and is not ideal if you need to send specific content on different pages or generate unique reports across all pages.

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