Online advertising has changed the way businesses used to make money. By helping businesses expand their customer reach, deliver better customer interaction opportunities and target the right audience at the right time, the world of online advertisement does much more than what one may think. In that regards, Google AdWords helps businesses reach web users successfully and market their products and/or services effectively. And the ever-increasing popularity of Google AdWords is a testament to the fact. As more and more businesses continue to come online, this popularity is not really going to fade.
So, what is Google AdWords?
An online advertising service from Google, Google AdWords is the perfect tool to reach online customers instantly. With the program, businesses can choose a certain budget for advertising and pay online when people click their ads. When a web user makes a particular search on Google, a list of search results appears on the page. But, what appears above or below the search results are usually ads. The position of these ads is determined by your bid and the quality score of the ad.
Types of ad formats in Google AdWords
The freedom to reach your customers rests with you. From text-based search ads to graphic display ads, video ads, and many more – Google provides a number of options to reach your target audience with AdWords. Here are some of these ad formats from which you can pick the most suitable one for your business:
Text Ads
Displayed at the top of google search results, text ads were the first ones to be designed by Google to advertise businesses on Google. Text ads work effectively in generating leads and increasing website traffic. Moreover, maintaining these ads is a quick and easy affair. You can even use Ad extensions to add more details to the ad and provide contact information as well so that customers can reach your business conveniently.
Call-only Ads
A simple way to promote your business, call-only ads help your customers call your business phone number directly. Available only on devices that have a call facility, these ads bring your customer promptly in touch with you.
Image Ads
Display your product visually with static or interactive graphics. With a massive reach of over 90% of Internet users, the Google Display Network can take your display ads worldwide. Whether you want to target your audience or remarket your ads, with these ads you can catch the attention of your customers without delay.
Video Ads
Story-telling has become an integral part of digital marketing these days, and nobody understands it better than Google. Create AdWords videos and promote your brand presence on YouTube. Your videos will appear in search results or before or after the videos related to your ad.
Shopping Ads
When text and visual ads come together, you get shopping ads. These text ads contain a little information about your product, a link to the shopping page on your site, and a small image of the product. These ads are an excellent way to give your customers a sneak peek of what you are offering before they even click the ad.
App Promotion Ads
In this mobile-content driven generation of today, app promotion is an aspect that no business should miss out. If business apps can get you more customers, then app promotion ads can encourage app downloads. By using these ads, you can direct your customers to an app store or straightaway provide a deep link to your mobile application.