According to Wikipedia, “Email marketing is the act of sending a commercial message, typically to a group of people, using email”.
The Emails that were used in the campaign could have been curated from different sources. You might have bought the E-mail database or have got them through your Newsletter signup process. Email marketing when used in an effective manner could increase your lead generation up to much extent.
In this post we will be discussing about the basics of Effective Email Marketing Campaign, So let’s just get started.
The basic structure of any marketing email consists of three core elements and they are:
- Title of Your Marketing Email
- The Body Text which consists of Complete information
- Call to Action part which is the most important element after the title.
These basic elements build up your Marketing Emails and if they are structured fine then you will surely see positive results.
Now let us find on some points that you need to take care while framing all of the above stated elements individually:
1. The Title Part of Your Email
How many of you read each and every email that comes to your inbox? Almost everyone will answer it in negative. This is an obvious fact that people only read the emails that have some eye catchy titles.
Your title will be the first thing to catch the attention from your users. If you apply the same boring titles than you will not be finding conversion for your email campaigns. There are no fixed rules for writing good titles and you will need to experiment with different ones.
One thing that is found after different studies is that Emails with shorter titles are more often opened and read by the users. So try to shorten down your email title and get more users to read your marketing mails.
2. Body Containing the Vital Information
The title of your emails has worked for you and now it is the time to use that chance. The body section consists of the information about the services and offers that you are providing through your campaign.
An email with long paragraphs and much more number of words is not often suggested. Be specific about what you want to convey to the end user and get the attention of them instantly towards the main topic.
You should never boast about your company and products in the marketing email. People get hundreds of emails from the companies claiming to be the best in their respective fields. Focus more on providing quality rather than forcing them to try your product or service.
3. Call to Action
As you reach at this step the above two steps have been successfully completed. You already have got the attention from the users, they have read your email and the service you are going to offer offer.
Now you want them to take further actions based on their choice of selecting you. Make sure that your call to action states them what they have to do next. For example “Sign up Now to Get the Discount”, and then provide them the link to your sign up page.
You are now in a position to guide them and they will follow your guidelines. To increase the engagement you should have a short, descriptive and definite Call to Action which should not mislead the user.
This was all about on how you can carry out an Effective Email Marketing Campaign.
Applying these basic but informative guidelines in your Digital Marketing Services Campaign can get more than enough leads. Email Marketing is not something that could be learned within a day or two.
It takes lots of failed strategies to find the right one that works for you. So get back to build some great Marketing Emails and send them to your subscribers,
I Hope you liked this article and it will help you in the field of Digital Marketing.