While many businesses are going online with an upright and futuristic eCommerce store, here this article talks about the key strategies to optimise the store for higher sales conversions.
More or less every site in eCommerce is faced with similar struggles and challenges, the key one being related to conversion. While there are a countless number of eCommerce platforms, Magento reigns in the lot! This is because of its impeccable features and flexibility to craft an online store of any scale. Not all eCart platforms are equally efficient for businesses to come forth with a vivid online store but Magento is powered so. Magento eCommerce developers in Australia have been putting in great efforts to make the platform exceptionally fit for retail businesses of all sizes to build stores. However, what’s needed to assure that your online store powered with Magento has the potential to get you enough conversions at the end of the day? There are sure-fire ways to do so.
#1 Work on the site architecture
A great site architecture is a prerequisite to enable the visitors to get what they want instantly. It means everything in the site should be hierarchically arranged that is logical to the visitors and they can easily know where to click to get what they need. The use of interlinking breadcrumbs, on the key pages including the products and categories pages is one most efficacious way.
Besides, a proper site structure enables the search engines to index a site’ different pages pretty quickly.
#2 Optimising product pages
Nevertheless, each product page of an eCommerce store is equally crucial and has to be represented alluringly to get as many clicks as possible. While product descriptions have to be unique with relevant keywords as they show up in the SERPs, the images should be of premium quality that can tempt the visitors easily. Lastly, make sure you put Call-to-action text or button at a prominent position because that pushes the willing buyers to purchase funnel.
#3 Push sales with upsell and cross-sell
The product pages in your Magento store should be added with upsell and cross-sell products. While an upsell means a product having more value than the concerned one, cross-sell is about the product that can be used along with it as a complementary item. Both when captivates the attention of buyers will help in increasing the average order value for the site.
#4 Use of countdown timer in sales
Not only putting up flash sales, or weekend deals is enough to get more sales or conversions. Sometimes it is the scarcity principle that works. For instance, putting a warning signal about the number of stocks left or hours left for the sale to end will help to push sales. This creates a panic-stricken moment among the buyers that they might lose the offer and hence each get as fast as possible in availing it.
#5 Customer or peer reviews
In an eCommerce site, this is important than anything else because potential customers can neither feel the product and nor can examine its features closely. So, the most of the times look for other buyers or users’ reviews before purchasing the thing. Thus, it is essential to put in a separate section in the every product page of the eCommerce where they could know what others think about the usefulness of the product before taking their decision to buy.
Not just page loading speed, or UX or the design, but these too are important rather most persuasive aspects of an online shopping site to convert visitors to buyers. While there are many different ways to optimise it or rather its sales funnel in order to assure that most visitors get converted, these are the most compelling ones to apply first.
Jonathan Paul is a dedicated Magento developer in Australia at PHPProgrammers, that works with an inherent team of eCommerce developers including Magento to provide retail companies with fascinating and best-in-class eCommerce solutions to glorify their business presence online. A passionate web developer, a tech enthusiast and writer, he leaves no chance to pen down his thoughts and ideas on eCommerce development. You can follow the Facebook page for more.