3 Aspects that Widens the Gap in Between Shopify and Volusion

This article aims at highlighting some of the core aspects which, would help you to understand which is the better option to deploy in between Shopify and Volusion.

With such a wide range of eCommerce platforms available, the door to establishing a promising online business has being broadened enough. Setting up an online retail store however, was never that much easy. Choosing the ideal platform will empower you rightly and offer necessary tools which, will aid in enhancing lead generation and boosting sales.

The core focus of an online merchant is to run the business successfully and cater the customers while, an efficient eCommerce platform to take care of all kinds of technical details. So, the underlying question is; which platform to deploy? Shopify and Volusion are two of the most high-performing options and adhering to this fact, here is a comparative discussion on both of them.  

Ease of use

While considering ease of use, many reviews have proved that Shopify is more capable of satisfying the customers because of its functioning. Though, there are guides and instructions accessible to users who want to develop an online store on both the platforms, they provide only basic instructions for putting you on the track. The rest you need to learn with time. Shopify-built stores are mostly designed in the way which, empowers customers by providing them with an easy way of setting their online store. Moreover, a Shopify-built store is said to be much more user-friendly and simple compared to Volusion.



Marketing

Shopify hosts better SEO techniques compared to Volusion since, it hosts a custom URL and title tag per product which, isn’t being provided by Volusion. The URLs are necessary for SEO and here is the aspect, where Volusion loses because of not providing users with that option as default.

Shopify offers an integrated blogging function for allowing customers to generate more number of leads since long time. On the contrary, Volusion has facilitated this function much later. Thus, Shopify leads while considering this aspect as well.

Payment processing

Shopify provides a number of powerful payment gateways all over the globe. Thus, managing an online business via Shopify will provide online merchants with the chance of performing business transactions all across the world. It has launched in-house payment processing as well. Opting for this choice will result in waiving off the transaction fee from Shopify plans thereby, facilitating the store owners in payment processing.

Though Volusion integrates with a number of international and local payment gateways but, won’t be able to match up and even not compatible with as many payment gateways as in case of Shopify. Furthermore, Volusion charges an amount of transaction fees per transaction.

Thus, while comparing both of them, Shopify surely gains an upper hand with strong integrations of all payment processing systems.

While deciding on which is a better platform, it is crucial to address the various features and aspects which, these eCommerce platforms offer to the users. Thus, before choosing any one of them, consider your specific business requirements and determining which platform hosts the perfect competence to cater your needs.   

Jonathan Paul is a skilled and knowledgeable Shopify developer of PHPProgrammers, who likes to pen down numerous articles and blogs relating to Shopify eCommerce development.


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