Why Should you Prefer E-commerce Rather Than Traditional Marketing?


We all know about Internet marketing now, everyone is preferring the Internet marketing over traditional marketing due to several factors that we are going to discuss now. All you need is to visit an e commerce store and select the product and then pay for it.

#Brief for Digital marketing and traditional marketing

They both comprises of selling and purchasing the goods through Internet or traditionally respectively. They both are meant for facilitating the customers. Actually, trade is meant for buying and selling for goods and also the services. They simplify the exchange of goods and services from the manufacturer to final consumer. They both are responsible for assisting the customers with their products at right time and place for the need.

#Types of Commerce or e-Commerce business:

E-Commerce is referred to electronic commerce and quite similar like the traditional commerce business. E-Commerce means trading the goods through electronic medium. All of the activities in this online business like Purchasing, Selling, Ordering and Paying.

  • B2B Commerce: In this, the business takes place between two businesses via the electronic medium.
  • B2C Commerce: Here, the trade of goods or services is taken place in between the Business and Customer.
  • C2C commerce: This deals with the buying and selling of goods and services that takes place between the customers through electronic medium.

#Differences between e-Commerce and traditional business

  1. E-Commerce is less expensive as you don’t need a big shop or some workers; it is cost effective. The total cost is lesser and customer catering power is also good and neat.
  2. This is time saving and you have to believe it. If you have ever done online shopping so you must know about it. No need to go every shop in the market and search for your need, instead, just write your product name in the Search engine and pay.
  3. It provides convenience for both of the customers and merchants. Where customers can do compare the prices between products and go for a desired product anywhere. You don’t need to go away to make a purchase.
  4. It is obviously much easier to expand your business size on an international level as well. No additional investments are needed to enter in the international market. You just need to meet some legal norms for attracting the customers.
  5. In an eCommerce website which you can considered done from our eCommerce website development company in Delhi at reasonable costs. The products are meant to be added on the website only and are convenient as well.
  6. Yes, it takes a lot of time to coordinate with the customers in traditional market but so easy in eCommerce website because you need a laptop or even mobile only.
  7. Greater benefits are provided by increment in sales, Cutting cost and streamlining the operating process.
  8. Still what’s the biggest benefit of an eCommerce website? From our eCommerce website development Delhi view, the major one is its availability for 24 hours and 365 days including the national holidays whereas in traditional business the products are available for only few working hours.
  9. The chances of errors are lower in a website. Yes, there are loopholes but they can be dealt easily.



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