Web Development- Keyword Selection and Placement

In the process of web development, creating good content is a diligent task. Like any other kind of development, content creation must be done by following some basic rules. If you are planning for a website, a careful thought along with focused research is the first and foremost step. Different kind of businesses follow different content creation strategy since one strategy may not work for different organizations. All kind of content creation processes must include proper selection of keywords and their optimum placement.

Keyword Selection for Better Ranking Pages

The first thing in web development is to select a topic to create a webpage. The next obvious thing to do is select appropriate keywords to create high ranking page. It is a time consuming but important process. All depends upon how much time you have planned for to create and upload the page. If you have no time limit to follow, you must search for high volume and high competition keywords. If you have less time it is always advisable to select long tail keywords with less competition.

Another thing to decide is the kind of page to settle on the scope of the keywords. If the page is going to be a main or pillar article then the strategy to select keywords is different than that for a sub-article referencing the main article. Once you decide the keywords use a dependable Adwords tool to check the volume of searches for the selected keyword. Modify the keyword or phrase make it suitable for your target traffic.

Keyword Placement

Title is the first thing read by a visitor and it must be interesting enough to catch his attention. He should be able to see the keywords in the title he has typed in the search box. The title must have the keywords towards the beginning of the title. You must take some time to deliberate upon and find a suitable title.

An engaging, first paragraph or introduction is required. It is better from SEO point of view to include the keywords in sentences at the beginning. The conclusion is also important since the final words are the words that you have to say about whole article and summarize your final take on the topic, in a few words. Remember final words are the last words which a reader will read and these words are the takeaway to let him take the next action.

Meta description should include the targeted keywords and take care of not exceeding the character limits of Meta description. Outbound links to higher authority sites will also help in achieving higher page ranks.

Wait for Indexing to take time

Once you create effective content with all the keywords in place in the title, H1 heading and in the text, it is time to see the results on search engines for your targeted keywords. Indexing is not instantaneous.  Impact will be shown after a few days. You must clear the cache memory of the system to test the results in search engine. If your page is still not risen up to your desired rank level you must edit the page and focus on link building. Revisions web development and SEO to create impressive content.


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